The Tech Age has turned the online world from a sci-fi fantasy into the normal everyday world. People are constantly tuned into technology. Whether it’s using their phone to make a video call to someone miles and miles away, or simply reading an article online like you are right now, the possibilities are seemingly endless and growing more, and more each day.
It is important that businesses make use of popular technologies not only to stay relevant but to gain an upper hand in their competition. A great way to do this is with the use of live streaming technology. Here are a few ways to successfully stream your video-based products, as well as a few examples of the sort of products you can stream.
1 – Introducing New Products
When we think of a product, we typically think of physical and tangible objects, but in the tech age, it has become so much more than that. The live streaming of a product launch in itself can be considered a product. Let us tell you how. Say for example that you are live streaming in Singapore the launch of a new product. This will enable viewers from across the globe access to this event, generating product awareness and income if the stream is monetized. You could use the same formula for a multitude of scenarios. For example, you could show how a certain product is made.
Customers usually only see the finished product. One way to make them feel more included and loyal to your products is to give them a sneak peek into how things are made. You can have team members come in and describe certain parts of the process, answering viewers’ questions as well as giving them unique access to trade secrets.
2 – Hosting Virtual Seminars or Courses
One of the most popular things you can do as a business is to offer a training course. Depending on the type of services you offer this can cover anything from services that your business offers, to more in-depth educational courses about what you do and how you do it, showcasing your expertise.
Regardless of what you do, offering your users access to topics they are interested in, as well as allowing them to access it from the comfort of their own homes is a great way to boost engagement. As this is a live stream you can use suggestions from your viewers to guide you on what they want to see in real-time, taking the guesswork out of the equation.
3 – Hosting a Live Commerce Event
Live e-commerce is gaining in popularity quite quickly. It does two things very well. Firstly, it makes customers aware of products and gives them a lot of information about it in a very short span of time. This increases the possibility of a product being purchased.
Secondly, if this is done well, it improves brand appeal, pulling in a greater audience and increasing web traffic. Fashion and apparel are leading this.
4 – Facebook Live
Facebook is a tool used by many to network and build relationships, as well as by the business world to better understand its clientele through social media patterns. It is a tool that companies can easily use to stream their own products or make use of public figures with large followings to create product and brand awareness.
One of the best features is that you can interact with customers in real-time. As we mentioned in the previous point, this can take the guesswork out of what sort of content your viewers would like to see. Another great feature is that people following you will be able to receive notifications when you are about to start a stream and it’s all available completely free.
5 – Twitch
Twitch is one of, if not the most popular live-streaming platforms out there. It is hailed as an interactive live stream platform with a variety of added services and features. You can create a free account, but it won’t have all of the features you need to create and stream good quality live products. The premium feature is only $4.99 a month, which is a steal considering all of the benefits, including access to the service ad-free.
6 – YouTube Live
This is an excellent alternative to Twitch and is considered the original streaming platform by many. Many companies have chosen to switch from traditional broadcasting formats, such as television and radio, to youtube. You can find a plethora of live shows streaming at any time. This includes podcasts, behind the scenes of radio, sports commentary, etc. It boasts an array of impressive analytics and also has live interaction features.
The live streaming of products in their various forms (as described above) is still an emerging channel with many unknowns. It is important that brands are thoughtful in their approach to learning how to use this medium as it is the way of future marketing.
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