5 Digital Marketing Facts Everyone Should Know

The digital marketing industry is ever-changing and vibrant. This is why you must stay current on industry developments. The last thing you want, especially as a startup, is to fall behind and watch competitors leap ahead simply because they are better informed. So, what is the best way to identify new changes in your industry? Hire the best website development company to initiate your digital journey. Apart from joining hands with a top Indian digital marketing agency, keeping up with key marketing statistics is the simplest way to ensure your company remains relevant.

FACTS ABOUT SEARCH ENGINE OPTIMIZATION:

• A search engine is the starting point for 93% of all online activities.

This demonstrates how critical it is to invest in proper SEO practices to improve your ranking on Google and other search engines. In essence, ranking your firm or business website high on search engines can be the most effective form of marketing for your goods or services.

• Every second, Google receives over 77,000 searches.

According to Internet World Stats, an average of 77,000 users utilize Google on any given day. This equates to at least 2 trillion searches annually. This means that Google is one of the best search engines to use. More organic traffic is likely if your website ranks high on this search engine.

• High-quality content formation is regarded as the most effective SEO tactic by 72 percent of online marketers.

It is not sufficient to create content and publish it on your website. If you want to make the most of your SEO strategy, you should also consider how relevant it is. Here’s the deal: good content increases your chances of gaining trust from your audience, which can result in a lead.

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EMAIL MARKETING FACTS:

• Welcome emails have an average open rate of 82 percent.

According to the most recent research, welcome emails are launched at least 82 percent of the time. This is an important metric to consider because it determines whether or not your email marketing campaign is effective. Your email open rate is proportional to your CTR (click-through rate). So, the more subscribers who open and read your emails, the more likely they are to interact with your process of buying your products or learning more about them.

• The average percentage of users who unlock their emails on mobile devices is 49%.

If you use email marketing to promote your business, make sure that all of your emails are mobile-friendly. This is because many people open emails on these devices.

• Personalized emails have up to six times the transactional rate of non-personalized emails.

If you own a company, you will experience a variety of customers, each with unique characteristics that go beyond their demographics. To build trust with each of these clients, consider sending personalized emails rather than generic ones.

SOCIAL MEDIA MARKETING FACTS:

• Every day, 3.2 billion people use social media.

If you’ve been miscalculating the effectiveness of social media platforms to promote your products or services, you should reconsider.

3.2 billion netizens are active every day, accounting for approximately 42 percent of the population. If you’re good at social media marketing, you could reach a larger audience and help your company grow.

• Social selling helps 98 percent of sales reps meet their quotas.

Sales techniques must evolve to meet the ever-changing consumer behavior. One method you can use as a sales agent is to connect and engage with potential clients via social media. According to research, nearly 98 percent of sales representatives with more than 5,000 LinkedIn connections find it easy to meet or exceed their quota.

• Every day, people spend an average of 142 minutes on social media.

Whether you’re scrolling through endless Facebook feeds or uploading your favorite Instagram photo, there’s no denying that you use your social media accounts daily. But how much time do you devote to these platforms? According to one study, people spend an average of 2 hours and 22 minutes on social media. For business owners, this means that you can use your social media profiles to advertise your business, generate more traffic, and ultimately profit from it.

E-COMMERCE DEVELOPMENT SERVICES FACTS:

• Some of the key findings of the research are as follows:
• Over 74% of the businesses polled already have a website personalization program in place.
• By 2020, retention (58%) will have surpassed exchange (55%) and procurement (45%) as the primary goal for website personalization.
• Only 54% currently use AI-powered predictive segments. However, this was identified as a high-growth area, with 89 percent expecting to use it by the end of next year.
• The three most significant barriers to scaling a personalization strategy are a lack of expertise (37%), limited functionality (36%), and a lack of time (35 percent).

MOBILE COMMERCE FACTS:

• A large percentage of the population—at least 96 percent—owns a mobile phone.

According to a study, at least 96 percent of the American population owns a cellphone. To break it down, 81 percent own a cellphone, while 15 percent own a non-smartphone cellphone. This means that businesses can use mobile marketing tactics to reach a larger market.

• Mobile devices now account for more than half of all online purchases.

With mobile commerce on the rise, now is the time to ensure that your website is fully optimized for mobile viewing and payments. Consider this: more than 40% of online purchases were conducted on a mobile device within 4 months, demonstrating the importance of making your marketing channels mobile-friendly.

• Mobile devices are used by 51% of buyers to discover new brands and products on the market.

Mobile devices have altered the way shoppers search for products, interact with others, and shop. According to a recent survey, up to 51% of consumers now use their mobile devices to discover new products and brands.

• Following a negative experience, 88 percent of customers will not return to a website.

Nothing is more infuriating than navigating a website that is not mobile-friendly. The content frequently expands beyond the width of your viewing angle. If your website isn’t mobile-friendly, now might be a good time to change that.

According to research, 88 percent of customers will not return to a website if they have a bad experience. Similarly, 61% of users said they would quickly switch to another site if they didn’t find what they were looking for on a mobile site. Therefore, the best digital marketing services can save your time and money. Check out top Indian digital marketing agencies and hire the one that you find reliable.

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