“Government Bodies to Encourage the Use of Hygiene Products for Maintaining a Clean Environment”
Brazil is one of the fastest-growing markets for hand sanitizers and holds a share of ~37.7% of the Latin America hand sanitizer market. The hand sanitizers market in Brazil is anticipated to exhibit growth at a CAGR of 6.0% during the estimated tenure.
Due to high& efficacy and inexpensive nature, ethyl alcohol was initially suggested for use in hospital practice in Brazil for sanitary hand washing. Hand sanitizer includes emollients that reduce skin dryness, and this was the primary reason for its widespread use among Brazilians, particularly in hospitals.
Furthermore, the government’s attempts to maintain a hygienic environment in the country are expected to aid growth. For instance, in compliance with stringent norms implemented by the World Health Organization (WHO), the global problems associated with hygiene were evaluated and applied in Brazil by the National Health Surveillance Agency (ANVISA).
Category-wise Insights
Which is the Most Preferred Type of Hand Sanitizer in Latin America?
“Demand for Instant Moisturizing Hand Sanitizer Gels to Surge in the Next Decade”
Based on product type, instant hand sanitizer gels hold a high share of 75.5% in the overall Latin America hand sanitizer market. Sales of instant hand sanitizer gels are anticipated to grow at a CAGR of 7.5% during the forecast period.
One of the main factors fueling the demand for instant hand sanitizer gels is the emergence of quick hand sanitizer gels made with ethanol or ethyl alcohol components that eliminate 99.9% of bacteria in seconds and also feature moisturizer to alleviate skin dryness. It is also anticipated that the demand for foaming instant hand sanitizers will grow rapidly in the next decade at a CAGR of 13.3%.
Which End Use Segment Holds the Maximum Revenue?
“Hand Sanitizer Wipes to Gain Impetus in the Institutional Sector by 2032”
In terms of end use, the institutional segment holds a significant share of 80.4% in the Latin America hand sanitizer market. As per FMI, the institutional segment is anticipated to grow at a CAGR of 7.3% during the forecast tenure.
There is zero tolerance for viruses and bacteria in the commercial sector such as in hotels and food service restaurants. The commercial sector is abiding by stringent rules and regulations on food safety and hygiene. Consequently, the commercial sector is increasing its adoption of hand sanitizers and encouraging employees such as chefs, waiters, barbers, food industry workers, and others to use hand sanitizers frequently. These factors are anticipated to drive the institutional segment in the Latin America hand sanitizer market.
Which Pack Size Category is Set to Showcase Lucrative Growth?
“Below 100 ml Packs of Natural Hand Sanitizers to Witness High Sales in Latin America”
In terms of pack size, the below 100 ml bottle segment holds a major share of around 51.2% in the Latin America hand sanitizer market. FMI predicts that the segment is anticipated to grow steadily at a CAGR of 9.0% during the forecast period.
Demand for less than 100 ml bottles is set to grow significantly due to their compact size. Hence, manufacturers are developing mini packs that are easy to use and store. Moreover, small sized bottles provide easy mobility, are lightweight, and pocket-friendly. Thus, smaller package sizes are gaining high popularity among buyers.
Top Trends Fostering Growth in Hand Sanitizer Market
Unique Advertising Methods via Social Media to Propel Sales of Hand Disinfectants
The fast-paced advertising and technological landscape has become an essential part of the personal hygiene industry, as customers seek the best features and ingredients in a shorter duration when it comes to searching for one. Awareness of hand sanitizers among customers is increasing due to various social media and digital platforms.
Technological advancements that are enhancing digital platforms such as e-commerce, artificial intelligence, internet of things (IoT), and big data are further boosting sales of hand sanitizer through the online sales channel. Online platforms are set to be responsible for the fast-paced advertising in this industry. These rapid changes in technology and advertising tactics have increased competition between various companies. Offering innovative services and focusing on advertisement strategies would help key players to flourish in the Latin America hand sanitizer market.
Competitive Landscape
Leading players present in the Latin America hand sanitizer market are focusing on new product launches and mergers & acquisitions to increase their global presence and capture a high revenue share. To cater to the increasing demand for hand sanitizers in the region, manufacturers are focusing on expanding their existing product lines or are including newer products in their respective offerings.
For instance,
In 2019, 3M Company invested around US$ 3.6 billion in research & development activities and capital expenditure with an objective to invent & manufacture new and innovative solutions for customers.
Procter & Gamble Company, Reckitt Benckiser Group, and Unilever plc Are on a Spree to Introduce Long-lasting Hand Sanitizers
The Procter & Gamble Company (P&G) is an American global consumer products conglomerate headquartered in Cincinnati, Ohio. William Procter and James Gamble formed the company in 1837. It specializes in a wide range of personal health/consumer health, personal care, and hygiene products, which are divided into numerous categories such as beauty, grooming, health care, fabric & home care, and infant, feminine, and family care.
The efficacy of hand sanitization is wholly dependent on the application of efficient hand disinfecting agents, which come in a wide variety of types and forms such as antimicrobial soaps, as well as water-based or alcohol-based hand sanitizer, the latter of which is extensively employed in hospital settings. In January 2020, Procter & Gamble extended its production capabilities by making Surface Sanitizer in 55-gallon utility barrels for distributing and offering Safeguard Hand Sanitizer to hospitals, health authorities, and other organizations.
Similarly, the company introduced its legal flagship brands, namely, Olay and Head & Shoulders in Brazil to expand its presence in the country. Procter & Gamble wants to enter the untapped markets of both Olay skincare products and Head & Shoulder anti-dandruff shampoo & conditioner range in Brazil.
In addition to that, the company is constantly focusing on upgrading its product portfolios and strengthening its presence across Latin America by engaging in social media marketing. To do so, it has been appointing celebrity sports persons as brand ambassadors. P&G Brazil, for instance, declared that it has chosen footballer Pelé as its new brand ambassador. This collaboration would enable the footballer to initiate various positive activities and develop the sports sector in the country.
Reckitt Benckiser Group plc, on the other hand, is a multinational consumer products corporation based in Slough, England. It manufactures health, hygiene, and nutrition products. Reckitt’s brands include Dettol antiseptic, Disprin analgesic, Strepsils sore throat treatment, Veet hair removal, and Airborne immune support supplement.
In February 2022, Reckitt Benckiser Group plc, the manufacturer of Lysol and Dettol, and Diversey Holdings, Ltd., a leader in the development & delivery of hygiene, infection prevention, and cleaning solutions, announced a distribution partnership that will increase their access to trusted hygiene solutions to help protect staff, clients, and customers from the spread of illness-causing germs.
Apart from these two firms, Unilever plc is another multinational British consumer products corporation headquartered in London, England. Food, condiments, ice creams, cleaning agents, cosmetic goods, and personal care products are manufactured by Unilever. Lifebuoy, Dove, Sunsilk, Knorr, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Ben & Jerry’s, Omo/Persil, Heartbrand (Wall’s), Hellmann’s, and Magnum are some of Unilever’s most well-known brands.
Unilever is divided into three segments, namely, foods and refreshments, home care, and beauty & personal care. It has research & development (R&D) centers in China, India, the Netherlands, the United Kingdom, and the United States. In April 2020, Unilever announced that it has adopted one of its deodorant manufacturing lines to develop much-needed supplies of hand sanitizer.
These insights are based on a report on Bag re-Sealer Market by Future Market Insights.