It takes a solid strategy with multiple pillars to build and maintain a sustainable brand presence. Although it is clearly the age of digital marketing, the traditional, physical methods of creating brand exposure are still relevant for many businesses. Physical signage is still relevant and plays a key role in establishing and anchoring local brand presence. In this article, we will dive into the power of stone monument signs for brand visibility.
What Is a Stone Monument Sign?
Monument signs are freestanding, ground-level forms of signage that are used by different businesses and organizations. The base can be built from wood, brick, metal, stucco, block, or stone. Stone monument signs are one of the most durable options to go with. These large structures can be installed near buildings or roadsides with customization options to accurately represent the brand.
How Stone Monument Signs Can Boost Brand Awareness
Signage is one of the pillars of physical marketing and building and boosting brand presence. Let’s go through some ways stone monument signs can help you boost your brand visibility.
High Noticeability for Commuters
Stone monument signs stand at ground level, which is the direct line of sight of passers-by. Most of them are located near roadways and sidewalks. Especially for pedestrians, these signs are impossible not to notice. When placed strategically, they help capture the attention of your target audience and direct them toward your business, increasing foot traffic and sales.
Versatility of Uses for Custom Needs
Stone monument signs can be used for a variety of purposes. The customization options are endless and can be tailored to your business needs. You can use monument signs to mark the location of your enterprise, provide directional assistance to your customers, display information related to your services and products, or announcements for special discounts and seasonal messages.
Durability & Great ROI (Return on Investment)
Among different types of signage, stone monument signs are perhaps the most stable and durable. With just a one-time investment in sign installation and no maintenance costs, you will achieve constant advertising 24/7, every day of the week. Stone monument signs tend to last for many years. Paired with other marketing efforts, you can effectively reach your target audiences and drive in more customers.
Extending Your Reach
If you’re planning on opening up to new markets and extending your customer base, a strategic monument sign placement can help kickstart your efforts, coupled with the right digital marketing strategy. Think of your own experience, sometimes you notice a well-designed sign that appeals to your needs as a consumer, and you note down the address or the contact information, and potentially become their customer. To capture the attention of new leads, you can consider placing signs in different locations with a simple and catchy design and text – perhaps your contact information.
Creating a Touchpoint with Your Customer Base
A stone monument sign near the entrance of your enterprise or a location of your choice is very likely to become the first touchpoint with new customers. There is no need to explain the importance of first impressions in turning your potential buyers into a loyal customer base. Monument signs can direct potential leads to your business as an elegant and welcoming touchpoint.
Blending with the Natural Landscape
With physical signage, it’s important for your choice of sign to blend in with the surroundings. It shows that you care about the natural landscape and organically connect to the communities in the region. Especially in regions where rocky architectural elements are prevalent, stone is a great choice of material for monumental signs.
Solidifying Your Brand Identity
If you’re aiming for a solid, professional, and polished brand presence, stone monument signs are a perfect choice. First of all, the durability of the stone material signifies trustworthiness to your prospective and actual customer base. Secondly, by matching the architectural elements of your building, it complements a 360 brand presence. You can decide on different types of stones and designs to match the elements of your brand identity and build up the sign to be a perfect representation of your business.
Anchor Your Brand Presence With Stone Monument Signs
Whether you are a small business owner building your brand from the ground up, or a large organization looking to grow your reach, stone monument signs can significantly help boost your brand visibility. As an elegant and durable choice of signage, it’s an investment worth making to solidify your brand presence.