In the digital era, having a presence online is critical for businesses. Companies can try different gimmicks to establish their visibility in the online world.
Some use social media, like Facebook groups, LinkedIn, or even Pinterest, to create an online position. But others prefer to develop websites. And if there is one leading site you can use for this, it is WordPress.
WordPress is one of the most popular content management systems (CMS) worldwide. The site is known to power over 40% of all websites.
But no matter how powerful WordPress may be, some businesses still encounter website issues, such as slow loading times.
This problem may seem so simple, but it can have a negative impact on user experience. Moreover, slow loading time can adversely affect your search engine optimization (SEO) ranking.
Fortunately, optimizing WordPress websites for speed is possible. Choosing a reliable hosting provider with a good reputation for speed is one way to do it.
Shared hosting plans may be cheaper but can also result in slow loading times due to server overload.
The WordPress theme you choose can also impact your website’s speed. Therefore, it would be better to select a speed optimized WordPress theme. Avoid heavy themes that contain unnecessary features that can slow down your website.
You must also optimize images for the web, for they can significantly impact your website’s loading times. You can do this by compressing them to reduce their file size.
Another thing that can affect your website speed is your database. Thus, you must optimize your database by regularly deleting spam comments, trashed posts, and unused plugins.
While various website elements can help you rank higher in search engine results pages (SERPs), you must still pay attention to the minuscule details of your website, such as its loading speed. Applying these tips might help you gain a steadier position in the SERPs.
Google has also introduced Multitask Unified Model (MUM), a new language model that may help you rank better on search engines. You can learn more about this by checking out this infographic by Digital Marketing Philippines.
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