Introduction
If you want to catch people’s attention, simply add the word ‘free’ to practically anything. Offering free shipping for your products can be an effective way of convincing potential customers to buy from you. Online shopping can be frustrating for many due to the high shipping fees added at checkout, leading to abandoned carts and no purchases.
Why Should You Consider Free Shipping?
As more and more people turn to online shopping, free shipping has become a common expectation. It can even be the deciding factor for customers when making a purchase. But it’s not just customers who benefit from free shipping – online merchants do too.
The biggest advantage for merchants is that offering free shipping can increase the number of sales they make. It can also encourage customers to buy more products in one order, especially if there’s a minimum spend requirement to qualify for free shipping.
In a crowded market, how you handle shipping can make all the difference. If you’re selling a similar product to a competitor at a similar price, offering free shipping can give you an edge.
Customers are more likely to return and make repeat purchases if they know that free shipping is offered. This benefits both the merchants and the customers, making it a win-win situation.
Providing free shipping can boost your customer base and sales. However, it’s crucial to ensure you can cover the initial expense and have a shipping plan in place before committing to it.
Check out the infographic below by 2Flow which takes a deep dive into all things free shipping and how the economics of free shipping works.
