There are more than 21,000 warehouses in the USA. Is yours one of them? E-commerce continues to experience explosive growth as more and more customers purchase products online. How does this affect entrepreneurs? Well, they are all looking for warehouse storage solutions to meet the increased demand.
Startup businesses that operate from home often find their living rooms or garages stacked floor to ceiling with products. Most of these entrepreneurs feel they are too small to outsource. They believe warehousing options are for retail giants and not for small players like them. This is why you should step up your marketing strategy by targeting your marketing efforts towards all business sizes including the small entrepreneurs that need “hands-free” fulfillment and storage.
Here are a few tips on how to market your warehouse for eCommerce businesses.
1. Understand The Specific Challenges and Opportunities
Warehouse businesses have specific challenges and opportunities. Before you dive into creating a marketing strategy, you must understand the background of warehousing. Read about the key challenges that affect warehouse businesses such as differentiation from competitors, understanding the potential clients’ diverse needs, and embracing technology.
You should also assess your establishment’s strong points and weaknesses. For example, does your warehouse possess state-of-the-art equipment? Do you have a skilled workforce? Is your warehouse strategically located? Or is your warehouse crowded due to poor inventory management? You should ensure that you do a comprehensive evaluation so that you can formulate a marketing plan that aligns with business goals.
2. Offer Good Quality and Attractive Storage Solutions
Every ecommerce business big or small wants attractive storage solutions that are not eyesores. Many warehouse facilities have limited capacity because they are poorly arranged or are applying the wrong storage solutions.
It is common to find many warehouses using the entire floor space by creating narrow isles while leaving vertical spaces completely unutilized. This makes it difficult for warehouse picking staff to move quickly between isles and this increases transit times which is bad for business.
By embracing high-efficiency storage racking, proper space utilization, and professional installation, you can create a competitive advantage and set your warehouse apart from competitors.
3. Create Interesting and Useful Content
Creating useful content for your e-commerce business will help you build relationships, engage customers, and ultimately, increase sales. How do you create valuable content for your storage facility? You can start with a blog post. Once you understand the specific needs e-commerce businesses have, you can write creative blogs that will draw them in. Research their particular interests and values and what they are looking for in a warehouse and create content around those areas.
Create content that is simple and easy to understand. You can use videos and images to offer simple explanations. You can also share your content on social media to increase your visibility and promote engagement.
4. Utilize Digital Marketing Strategies
Apart from creating interesting content, you also need to utilize the digital marketing strategies available. Your website is the heart of your digital presence. Make sure to minimize downtimes and optimize your content so that you can rank well in all the relevant searches.
You can also implement email marketing. Create a list of all the potential e-commerce businesses that you would love to work with and send them targeted, personalized, and well-timed email campaigns. If utilized well, email marketing can reach the right leads at the right time, boost brand awareness, and increase sales