Kuala Lumpur, Malaysia [Tuesday, October 15, 2024] – For Immediate Release

In today’s evolving culinary world, the use of high-quality products has become essential in creating extraordinary dishes. It’s no surprise that Premium European Products are gaining global attention, including in Malaysia. Recently, Premium European Products collaborated with Malaysia renown chef, Chef Jia Le Woh. This collaboration blends the distinct flavors of Malaysia with premium elements from European products, celebrated for their unmatched quality and safety standards.

Collaboration with Chef Jia Le Woh

Chef Jia Le Woh is known for making high-quality dishes both accessible and enticing for all. His latest recipe, the Chicken Biryani Rice, showcases the versatility of Premium European Products while reflecting his personal touch. His relaxed, approachable style in explaining how to create vibrant and appetizing dishes allows home cooks to experience restaurant-quality cuisine without leaving their kitchen.

This recipe not only highlights the beauty of European products but also inspires people to explore new flavors and diversify their daily meals. Chef Jia Le Woh’s unmatched passion and creativity will surely ignite your desire to experiment with the finest ingredients. Whether you’re a food enthusiast, a home cook, or a gourmet lover, this recipe is truly something to try!

Biryani Rice Recipe by Chef Jia Le Woh

Ingredients (Chicken Biryani):

500g Chicken Legs (Marinate with 4 tbsp Briyani Powder, 1 tbsp Turmeric Powder, ½ tbsp Salt)

1 Onion

1 Cinnamon Stick

1 Star Anise

2 Cardamom Pods

1 Clove

1 Bay Leaf

½ tbsp Salt

½ tbsp Sugar

½ cup Latvian Milk

3 tbsp Greek PDO Extra Virgin Olive Oil

½ cup Water

2 tbsp Tomato Sauce

2 Green Chilies

Ingredients (Briyani Rice)

4 cups Basmati Rice (Soaked for 10 minutes)

4½ cups Water

1 Cinnamon Stick

1 Star Anise

2 Cardamom Pods

1 Clove

1 Bay Leaf

½ tsp Salt

1 tbsp Greek PDO Extra Virgin Olive Oil

5g PDO Krokos Kozanis (Greek PDO Saffron) (Pre-soak in hot water for at least 2 hours)

Garnish:

Cashew Nuts, Chinese Celery, Fried Shallots

Cooking Instructions:

1. Marinate the chicken with 4 tbsp of Briyani powder, 1 tbsp turmeric powder, and ½ tbsp salt for at least 15 minutes.

2. Heat Greek PDO Extra Virgin Olive Oil and sauté the onions until fragrant.

3. Add the cinnamon stick, star anise, cardamom pods, clove, and bay leaf, and continue sautéing until aromatic.

4. Add the chicken, water, tomato sauce, Latvian milk, salt, sugar, and green chilies. Simmer over low heat for 10 minutes, then set aside.

5. Drain the soaked Basmati rice.

6. Heat Greek PDO Extra Virgin Olive Oil, then sauté the cinnamon stick, star anise, cardamom pods, clove, and bay leaf until fragrant.

7. Add the Basmati rice and the cooked Chicken Briyani, mix well.

8. Pour in water, cover, and cook the rice until fully cooked.

9. Finally, drizzle the pre-soaked PDO Krokos Kozanis or Greek PDO Saffron water over the rice, garnish with cashews, celery, and fried shallots. Stir gently and serve.

Unmatched Quality from Europe

When we talk about Premium European Products, it’s important to understand the European Union’s (EU) unwavering commitment to safety, quality, and animal welfare across all aspects of food production. From farm to market, the EU’s stringent regulations ensure the highest food safety standards. Strict pesticide controls, hygiene standards in processing plants, and animal welfare protections are all rigorously upheld by the EU. This is why European products are trusted globally, offering consumers the confidence that their safety and quality are uncompromised.

European Premium Ingredients Used by Chef:

1. Saffron (PDO Krokos Kozanis)

Handpicked saffron from the Kozani region in Greece, known for its long red threads, floral aroma, unique taste, and vibrant color. Protected by certification, it comes from the finest farms in the mountainous Kozani area, which is globally renowned for producing the best saffron.

2. Latvian Milk

3. Greek PDO Extra Virgin Olive Oil.

Examples include PDO Vorios Mylopotamos Rethymnis Kritis, PDO Messara, and PDO Kolymvari Chanion Kritis.

About Chef Jia Le Woh

Chef Jia Le Woh specializes in Malaysian cuisine and is dedicated to bringing people of diverse backgrounds together through a shared love of Malaysian food. He has honed his skills through experience at prestigious hotels such as the Mandarin Oriental and Grand Millennium. Jia Le Woh has also won numerous awards, including the 2019 Global Culinary Challenge Malaysia. Currently, Chef Jia Le Woh focuses on his career as a content creator and TV personality, with over 700,000 followers across all platforms.

The Premium European Products Campaign in Malaysia

The “Premium European Products” campaign brings high-value products to markets in Malaysia, South Korea, and Canada. These include PDO olive oil, olives, dried grapes, saffron, hard cheese, and other products from Greece, as well as dairy, sweet fruits, chocolates, confectionery, and salty snacks from Latvia. Each product adheres to stringent standards, making them the top choice for consumers seeking uncompromised quality. Through this campaign, Malaysians can enjoy products crafted with dedication and strict regulations, ensuring unparalleled quality.

For more information on the “Premium European Products” campaign, visit https://premiumeuropeanproducts.eu/ or email to info@premiumeuropeanproducts.eu.

Follow us on Instagram, Facebook, and YouTube at Instagram, Facebook and YouTube, @premiumeuropeanproducts.

Conclusion

The combination of high-quality European ingredients with the creative touch of Chef Jia Le Woh has opened up a new dimension in Malaysia’s culinary world. Beloved local dishes can now be elevated with Premium European Products, enhancing flavors while adding value to health and well-being. Don’t miss the chance to experience the excellence of these products in your own kitchen!

With Premium European Products, you can bring the best of Europe and Malaysia into every meal!

Notes to Editor

About National Union of Agricultural Cooperatives of Greece (ETHEAS)

Founded by Greece’s leading cooperatives and established by Greek law, ETHEAS is the national coordinating body of Agricultural Cooperatives in Greece. With over 300 member cooperatives representing approximately 80% of Greece’s total agricultural cooperative turnover, ETHEAS aims to foster rural and cooperative development, support and promote its members’ activities domestically and internationally, provide expert opinions on cooperative movement agricultural production and sector development, supervise the dissemination and promotion of cooperative ideas, and serve and educate its members through studies, research projects, and assignments.

About Latvian Dairy Committee (LDC)

Established in 1995, the Central Union of Latvian Milk Manufacturers (“Latvijas Piensaimnieku Centrālā Savienība”) unites milk producers and focuses on protecting their interests. As a cooperative society with 17 members producing about 80% of Latvia’s industrial milk, LDC advocates for milk manufacturers, ensures the sustainable development of the dairy sector, and represents the collective interests of its members.

This press release has also been published on VRITIMES