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Adcetera’s creative partnership with Roborock sends the S8 MaxV Ultra into space

HOUSTON, Dec. 23, 2024 /PRNewswire/ — Adcetera, a Houston-based digital marketing agency, announces the launch of a historic video campaign in partnership with Roborock, one of the world’s leading robot vacuum brands. The campaign, centered around the theme “Beyond Limits,” culminated in the Roborock S8 MaxV Ultra being launched 120,000 feet above the Earth, making it the first robot vacuum in space.

When Roborock began searching for an agency to develop a video campaign around their hashtag, #BeyondLimits, Adcetera’s creatives stepped in to develop a narrative that could bring those two words to life. The resulting social media campaign features three scientists frustrated by outdated cleaning tools. Their solution? Invent the Roborock S8 MaxV Ultra. After putting the vacuum through a series of “Beyond Limits” tests, the scientists take it one step further and launch it into space.

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