Wilmington, Delaware, Transparency Market Research Inc. –, Jan. 15, 2025 (GLOBE NEWSWIRE) — Hair scrunchies, once a nostalgic accessory of the ’80s and ’90s, have made a massive comeback, evolving from a practical hair tie to a fashion statement. The global hair scrunchies market, valued at US$ 2.2 billion in 2022, is riding this wave of resurgence and is projected to grow at a CAGR of 5.9% from 2023 to 2031, reaching a valuation of US$ 4.3 billion by the end of the forecast period.
This growth is propelled by increasing fashion consciousness, a rising population of working women, and the boom in the e-commerce sector. As social media continues to influence consumer preferences and manufacturers focus on eco-friendly and affordable options, the market is ripe with opportunities.
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The Hair Scrunchies Revival: More Than a Trend
Hair scrunchies have transcended their utilitarian roots to become a sought-after fashion accessory. Available in a variety of materials such as silk, cotton, velvet, and rayon, and offered in diverse sizes and designs, scrunchies cater to a wide spectrum of consumers. Here’s what’s driving their renewed popularity:
- Fashion Meets Functionality
Scrunchies are no longer just hair ties—they’re fashion-forward accessories that add a pop of style to any outfit. From solid colors for a minimalist look to printed designs that make a bold statement, scrunchies offer versatility and flair. - Eco-Friendly Revolution
With growing environmental awareness, manufacturers are introducing scrunchies made from sustainable materials such as organic cotton, recycled fabrics, and biodegradable fibers. These eco-friendly options are gaining significant traction, especially among millennials and Gen Z consumers. - The Power of Social Media
Social media platforms like Instagram and TikTok have played a crucial role in reviving the scrunchie trend. Influencers and celebrities showcasing scrunchies as part of their daily and occasion wear have created a ripple effect, inspiring consumers to embrace the accessory. - Rise of the E-commerce Sector
The e-commerce boom has made scrunchies more accessible than ever. Online platforms offer an extensive range of products in different colors, sizes, and materials, allowing consumers to easily find options that suit their preferences and budgets.
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Innovative Strategies by Key Players
The hair scrunchies market is highly fragmented, with global and local players adopting innovative marketing strategies to strengthen their foothold. Some key strategies include:
- Product Development: Leading brands like Lele Sadoughi and Jennifer Behr are creating high-end scrunchies featuring embellishments such as pearls, crystals, and intricate embroidery, targeting the luxury segment.
- Sustainability Focus: Companies like Lululemon Athletica are introducing scrunchies made from recycled materials, aligning with the global shift toward sustainable fashion.
- E-commerce Partnerships: Manufacturers are collaborating with major e-commerce platforms to reach a wider audience. Brands such as Urban Outfitters and Claire’s Accessories are leveraging online marketplaces to drive sales and enhance customer engagement.
- Customizable Options: Some companies now offer customizable scrunchies, enabling consumers to select their preferred colors, materials, and designs. This personalization trend is particularly popular among younger consumers.
Emerging Trends in the Hair Scrunchies Industry
- Luxury Scrunchies Gaining Momentum
Luxury scrunchies made from premium materials like mulberry silk and adorned with intricate detailing are becoming popular among high-income consumers. These scrunchies not only elevate hairdos but also protect hair from damage, making them a dual-purpose accessory. - Collaborations with Fashion Brands
Leading fashion brands are teaming up with scrunchie manufacturers to launch exclusive collections. For instance, high-profile collaborations with designers have brought unique, limited-edition scrunchies to market, creating excitement among fashion enthusiasts. - Expansion in Untapped Markets
Manufacturers are targeting untapped markets in Asia Pacific, South America, and Africa, where growing disposable incomes and urbanization are driving demand for affordable fashion accessories. - Sustainable Packaging Initiatives
In line with eco-friendly product trends, companies are also focusing on sustainable packaging solutions. Biodegradable pouches, reusable cases, and minimalistic designs are being adopted to reduce environmental impact.
Hair Scrunchies Market: Analyzing Key Segments for Strategic Insights:
The hair scrunchies market is diverse and segmented into several categories, materials, sizes, and distribution channels. These segments highlight the breadth of options available to consumers and the strategies manufacturers are employing to cater to evolving preferences. Below is a detailed look at the market segmentation:
Market Segmentation
Category
- Printed
- Solid Color
Material
- Silk
- Cotton
- Rayon
- Velvet
- Others (Polyester, Satin, etc.)
Size
- Mini
- Basic
- Large
- Extra Large
Price
- Low
- Medium
- High
Distribution Channel
- Online
- E-commerce Websites
- Company-owned Websites
- Offline
- Hypermarkets/Supermarkets
- Specialty Stores
- Other Retail Stores
Regions Covered
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South America
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Future ahead:
The global hair scrunchies market is on a strong growth trajectory, bolstered by fashion trends, sustainability initiatives, and the rise of e-commerce. With leading players focusing on innovation, product development, and untapped markets, the industry is poised for significant expansion in the coming years.
From everyday essentials to luxury fashion statements, scrunchies are here to stay, proving that even the smallest accessory can make a big impact in the world of fashion.
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