Is blogging easy? Most people who don’t know much about it think it’s very easy. They think it’s something anyone can do and excel easily. The idea of sitting all day in front of your computer screen with your pajamas on seems fascinating to them.
The truth of the matter is that blogging is simply not for everyone. Blogging is not as easy as most people assume. You can invite your friends over to your place to assist you in writing a 500-word post and you’ll see how tired and frustrated they’ll get.
Blogging requires you to use your mental faculties to strategically write and create posts that will be read by people all over the world. To become a successful blogger, you have to keep up with the trends. The world is evolving at a rapid rate. And so should your blogging techniques. You have to keep thinking of ways to improve your blog because the truth is there will always be room for improvement.
In the recent years, blogging trends have evolved at epic proportions. Bloggers who changed with the times and flowed with the trends recorded huge success. Bloggers who were too rigid to change their ways stagnated and failed.
A research conducted by Statista found out that in 2015, approximately 28 million bloggers updated their blogs at least once every month. By 2020, it is believed that the number of bloggers in the US could reach a massive 31.7 million users. Looking at the numbers, we come to the conclusion that very many people all over the world have immensely benefited from owning blogs.
In this article, we are going to reveal the five blogging trends that will keep on the top in the years to come. These blogging trends will improve your productivity and ratings.
Increase word count
Back in 2015, the average word count was reported by UK essay to be 887. In 2016, the number rose to 1054. As a blogger your goal is to be useful to your target audience. You can only be useful to them if you give them what they need or want. A few words about an interesting topic doesn’t get people fired to read more on your blog. If your blog doesn’t keep them interested, they will find another one which serves their needs.
This also applies in business. A client does not just check one blog to decide whether he or she is going to do business with you. He or she will check several blogs before placing an order or sending you an offer.
A research conducted by Demand Gen Report found out that 47% of the buyers analyzed at least three to five posts before engaging with a sales representative. You can only engage your reader and promote other posts on your blog if have more information to offer. And you cannot do this with posts that are less that contain less than 1000 words.
You should also keep in mind that you cannot deliver high quality content and increase the number of words if you don’t spend a lot of time and energy on your posts.
A study conducted by Orbit Media found out that 33% of bloggers got wonderful and measurable results when they started putting in six or more hours in writing their posts. You have to spend quality time on your blog if you want to achieve your goals. You cannot compare the amount of time you’d have to spend when writing a 1000-word post with someone who is writing a 3000-word article on the same topic.
Put yourself on the position of a reader who wants to solve a certain problem or understand a concept. Which blog post would you choose to read? One that describes the problem in detail and solves it step by step or one that just summarizes everything quickly?
It’s always the article with the highest word count that wins. As the digital world progresses, the need increase in word count and quality will continue to exist.
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Quality engaging posts
Your future as blogger greatly depends on the importance you attach to quality content. You should definitely increase your word count. But you also need to focus on quality more than anything else. You have to focus on excellence. Nobody wants to spend his or her time reading something that adds no value or something that doesn’t contain what he or she is looking for.
To avoid missing out on quality, you need to develop a personal strategy for developing your word content. You need to have a pattern that will guide your writing and help you achieve your goals and objectives in the long run. You need to know what you want your blog to be known for, your target audience and your goals and objectives your blog is expected to achieve.
Creating a systematic documented strategy and complementing it with interesting topics will help you achieve your goals easily and quickly. You’ll start noticing the growing number of audience on your blog. The more popular you become, the more the number of potential clients will come knocking on your door.
When writing your blog post, you should be very careful with spelling and grammatical errors. Nothing is as irritating as reading a poorly written post. Publishing low quality posts will put off your readers. The lower the traffic, the lower the chances of your achieving your goals.
As a blogger, your reputation is the most important asset you have. As the saying goes, it takes years to build a reputation and only minutes to destroy it. Publishing poorly written posts will destroy your reputation instantly. Who wants to be associated with a person who has poor reputation?
You also need to be creative, funny and engaging when writing your posts. Everyone enjoys reading something that makes them smile. Your posts can be long and they may not have spelling and grammatical errors. But if you are too logical and serious, your readers will not be engaged. You should do everything in moderation.
Do not be too funny because your readers will think you are not serious. You need to proofread you work before publishing every single time. Majority of successful bloggers have editors on their team to proofread, check errors and think of ways to improve the post before publishing.
If you are not sure about your writing skills, you can hire essayswriting org to do the writing. You can be sure that the quality of work will be on point because this is what they do for a living.
By delegating writing and proofreading tasks, you’ll have more time to think of ways to improve your blog in general. Before you order grademiners review , ensure the writer is well suited for the field you’ve specialized in. Different writers have different areas of specialization.
To avoid inconveniences, you can request the writer to send a couple of samples. Do not hire without doing your research. When you improve the quality of your blog posts, everything will start getting better.
Add more pictures and videos
Among the best blogging trends today is the integration of pictures and videos. According to TopResume Review , 71% of marketers reported using images and videos as part of their marketing strategies. This has not only improved the quality but most importantly the productivity in the blogging world. Today, nothing draws the attention of audience than high quality images and videos.
In most cases, visual assets are used to drive the point home. With the video industry growing at an epic rate today, marketers are now making use of video blogging to improve their sales and results.
It is reported that the average person spends at least an hour every day watching videos. Videos give detailed information of products and services in a clear and concise way compared to reading long articles. Plus, they are fun. Most people today are addicted to YouTube.
Marketers integrate videos with the goal of engaging their readers and getting them to respond. Before creating your video, you can prepare a little script that will guide you and also save your time and money.
Creating a videos isn’t something you do for fun. You need to be very careful and systematic. Your videos are going to be watched by very many people. Just like a double-edged sword, they can make or break you.
If you are not comfortable in front of a camera, you need not create videos. You can choose to post popular videos that complement your blog posts. This will easily draw the attention of your target audience and increase traffic.
The more traffic you have, the higher Google will rank you on search results. The higher you are ranked, the more the traffic you’ll have. They just feed on each other. And it’s a great place for any blogger to be.
Let’s talk about images now. Blog posts with high quality images get an average of 94% more views. If you want to grow your numbers, you have to add high quality images. Remember, your pictures have to be associated with your blog post.
You should avoid using Google images due to legal restrictions. There are tons of sites that offer free high quality pictures for commercial use such as Pexel, Canva, Shutterstock and Adobe. The moment you start adding high quality and relevant pictures and videos, your blog will become viral.
Post frequently and consistently
The optimum number of blogs you are supposed to post every month is 16. Having a target of the number of blog posts you want to publish will help you track your progress and improve your productivity. Having a pattern or a routine is necessary to avoid getting frustrated and overwhelmed.
Everyone has his or her own unique calendar to follow. But when it comes to blogging, consistency plays a crucial role in increasing traffic. Failing to post regularly will come off as being unserious and you can help your readers if they start thinking of you like this. If you have not been consistent, now is the time to start. To achieve your goals, you have to focused and committed to the plan.
To become a successful blogger, you have to immerse yourself into blogging fully. People who don’t make this decision can never achieve their goals. Your mind multiplies that which it focuses on for long periods of time. The more focused you are on your blog, the higher the chances you have to succeed.
Posting consistently and frequently will improve your visibility on Google. As we said earlier, the higher you are ranked by a search engine, the higher the traffic you’ll get. While posting frequently and regularly is important, you also have to deliver high quality work every single time.
If you are not capable of publishing 16 posts every month, essay mama recommends scaling down to a number you are comfortable with. It’s better to post eight high quality articles per month than sixteen low quality articles. The more you post low quality articles, the worse things will get.
Promote Yourself
If you haven’t known this, bloggers have increased the usage of promotional methods to drive traffic to their blogs and websites. In the last two years, the use of promotional methods has improved by a massive 93%.
With this fact, we conclude that social media is a powerful marketing tool today. Bloggers who use social media platforms to market their blogs have improved their productivity and results efficiently. Social media platforms such as Facebook, Twitter, Instagram and YouTube have become essential tools for every blogger out there,
When you publish informative and engaging blogs, you will most likely receive tons of likes from your friends and followers. Also, people who are looking for the information on your posts will definitely flood your page. You can tell all your online friends to follow you and like your posts. The more likes you get, the easier it will be for you to achieve your goals.
Also, upload your videos on YouTube to direct viewers to your website for more information. As we said earlier, you should create informative and engaging videos to increase traffic. Emails are also important promotional tools that you need to use on a regular basis to advertise and promote your business.
It is not enough for you to post your blogs on social media and leave them there. Share them with others as much as you can. In a short span of time, your blog posts will be all over the place and you’ll increase traffic. It’s really simple. And it doesn’t cost you anything. You can also use paid ads which don’t cost much compared to what you’ll gain in the long run. If you are too busy, you can hire and delegate these tasks to experienced staff. All you’ll need to do is monitor the results.
Conclusion
Bloggers who apply blogging trends always have an edge over those who don’t. If you adjust your operations according to these trends, you will most definitely achieve increase your traffic and achieve your goals in the long run.
Always focus on the future. Trends are always changing. As you apply these changes, pay attention to the new blogging trends emerging. The future belongs to you. Start using the tips discussed above. You’ve got nothing to lose!
