There was a time when corporate video content was an option; however, with rapid digitization, it has become a requirement across the globe. This unique form of content encapsulates storytelling, branding and marketing under one umbrella. Whether you want to promote your company among newbies, build hype for a new product or train your employers, a high-quality corporate video can meet your objectives.
However, it is worth noting that there is a catch: not all video professionals are the same. Choosing the right ones can be as tricky as adjusting the coffee-to-sugar ratio to your taste. So, how do you go about hiring a corporate video production agency who will bring your imagination to life? Let’s decode it.
1. Quantify what you want (Yes that comes first!)
This is a very tricky step for most, so if you are the type of person to type: ‘Best corporate video experts near me’ in Google directly, then take a step back and ask yourself these three questions in order first:
– What is the end goal of this video?
– Who will be viewing the video?
– What is the central theme of the video?
Being clear about your expectations is very important, whether for increasing your sales or building your brand reputation. This will assist you in identifying suitable candidates who understand and are willing to turn your vision into reality.
2. Have a look at their previous work – Evidence is in the portfolio
Without a doubt, the portfolio alone speaks for itself.
It’s basically like a resume, but they only focus on videos – Why do you want to work for them?
– Experience: If there isn’t a video for your business, have they created videos for similar industries?
– Craftsmanship: How visually appealing are the videos, or is there an outstanding impression made in your eyes when you hear or see them?
– Innovativeness: Are the ideas catchy, or do they all seem to have been plucked from the same mould?
The most impressive videos place less emphasis on “wow” and more on comprehending the message they convey. A flashy video that has no functional utility is akin to buying a Ferrari without worrying about the fuel.
3. Find Out How Well They Tell Stories
It’s not always about fancy graphics and slow-motion corporate videos. It’s all about stories. You have a story to tell, and so does your business, and so does the marketing video, and there will be people who will know how to do it well.
Find out what their narrative strategy is. Do they make attempts to know the ethos of your business? Do they engage in a brainstorming session with yourself or someone from your side? Or do they act in such a way as to treat it as just another job so in their big queue?
4. Look Behind The Scenes – Equipment And Team
A beautifully produced corporate video will always be the collective effort of many people, not the masterpiece of a single wow. It’s Teamwork! A suitable team would have:
– Specific Functions: Script Writers, Directors, Videographers, Editors, Animators.
– Modern Tools: Clear images and perfect sound require high-quality tools.
Nonetheless, sophisticated tools are not always the solution for impressive outcomes. More importantly, créativité is essential. So, look further into what the team is capable of.
5. Evaluate How They Communicate And Work Together
Picture appointing a video specialist who went MIA for a month and then turns up with a video you didn’t want. Piscatorial, eh?
This is why effective communication is of utmost importance. This is why you want to find out who:
– Pay attention to your thoughts and suggestions and implement them.
– Receives your ideas and follows up regularly.
– Is willing to take on the role of a partner.
You need someone who is more or less a partner and not a mere contractor.
6. Know How They Do Their Work
All the corporate video maker specialists will have their rudimentary steps in making the corporate video; all you will have to do is ask for their approach. In broad strokes, it should probably look like this:
1. A face-to-face consultation is needed to hear your focus and what you want to achieve.
2. Creation of the idea and writing the script.
3. Creation of a frame-by-frame outline.
4. Video recording of the piece.
5. All editing and mixing, including sound and any other effects.
6. Completion of the video.
If they miss certain critical areas or rush through them, one red flag will be necessary.
The Bottom Line
It is not very hard to find the right corporate video makers; however, some research will be necessary. Defining the project goals, viewing their previous works, evaluating their storytelling skills, and assessing their communication style will surely get you closer to a perfect match.
Remember that a corporate video is a construction for your brand’s future. So spend some time making the right choice, working closely, and getting ready to see your story’s metamorphosis on screen!
And now, attend to finding the video geniuses who will make your brand sparkle more than Sirius. Bye for now!