Branding is all about bringing your products or services closer to the people that need them. Most businesses prefer to delegate the task of marketing to branding agencies. This is because it’s not easy for an entrepreneur to maintain a balance between offering services or products and promoting his brand....
PH’s first chatbot agency democratizes artificial intelligence via a marketplace with ready-to-use chatbot templates for SMBs Artificial Intelligence and Chatbots are changing the way businesses engage with customers. They are already being used to automatically answer frequently asked questions, as well as automate the selling of goods and services via...
Nurturing businesses in its own way The need for Digital Marketing has been around for quite some time, and it’s here to stay. As long as there are businesses, and products that need to be sold, you can expect this field to keep on growing. Nowadays, people spend most of...
In the business world, developing your company’s brand on a regular basis is all but a necessity. Think about it; if you stand pat and never try to enhance and/or improve your brand, the competition more times than not will pass you by. As a result, you lose out on...
Running a small business in the 21st century can be as challenging as running a 100-year old global company. The advent of technology has made it a fair game for any type of business to compete in an almost parallel way. An existing company cannot survive if it still uses...
People come and go but that’s the thing we don’t want to happen to us when it comes to business clients. As much as possible, we want to keep serving them. We seek to be that business where clients keep on coming back. After all, their retention indicates that we...
When most people think of a blog, they think of industries like food and fashion – possibly of blogs covering the latest entertainment news and gossip like TMZ.com and possibly bloggers with a fair bit of vanity, like any of the Kardashians taking over social media. Maybe you’re into food...
You have just launched your startup business and now is about time to get it in the eyes of as many people as possible. However, the problem here is not just about competing in the industry; the moment you began your campaign, you are also competing with millions of marketing...
In the past decade, technology has become a large part of a consumer’s decision-making process, especially when it comes to shopping and retail. They use the Internet to know more about a product or find alternatives before they finally decide to buy. They also expect a more personalized shopping experience,...
Do you use social media platforms for branding purposes? Do you use it for making your business known and attracting new users your way? Of course, you do! But do you use it to keep existing customers engaged, too? That’s a point many businesses forget to deal with: retention. Here’s...
You have undoubtedly heard the term “marketing agency” before now. But did you know that there are different kinds of marketing agencies out there? The benefit of using these different marketing agencies is that they specialize in a specific type of marketing, and so they are often better at it...
Cloud services provide a lot of advantages to business owners who want to grow and are growing. It has greatly reduced the cost of storing data, and the easiness of accessing the data is a tremendous bonus. Cloud services are also flexible and enterprise resource management and planning has been...
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