We don’t live alone in this world. We should be aware that there are other people out there who were born in unfortunate circumstances and need our help. Every day we hear on the news about hurricanes, earthquakes, and wars that have left people suffering and struggling. There are also many types of research out there that require funding in order to help find cures for various diseases. Giving back and helping people is important, but since there are so many charities and causes out there, some of them go unnoticed. If there is a good cause that you want to encourage people to donate for, then keep reading.
Tell A Story
Who doesn’t love a good story? If you want to get people to donate to your cause, you need to come up with the right narrative to encourage them to do so. Additionally, when people give money to charity, they want to know where this money is going and what will be done with it. Using storytelling to show potential donors what you have achieved with the money you have been given will make more people want to help. This is because these kinds of stories make people feel emotionally invested and want to make a difference by being a part of your success story as well.
Show Gratitude
Saying thank you to your donors will make them feel appreciated and that you are grateful for their help. Additionally, showing gratitude will make donors want to donate again for your cause.
There are so many ways that you can show your donors that you are grateful. You can use a digital donor recognition wall in order to show your appreciation loud and clear. These walls come at different sizes and prices. Find the right one for you and your cause. Once done, you can easily figure out how to plan a donor recognition wall to share your donors’ names and stories. Donors’ stories will show them that you appreciate them on a personal level. These walls can also include pictures and stories about your charity which will get people’s attention so they can learn about your cause. So besides showing appreciation, you will also gain more donors. In addition to donor recognition walls, you can also send thank you notes, emails, or messages.
Use Images
A picture can say a thousand words, and if you want to tell a story without using many words, you can opt for images. Make sure to use pictures that people can relate to, ones that tell a story, and get people emotionally hooked. Using images will also get you more engagements on social media, which will make the word for your charity spread faster.
People usually react more to what they see. For instance, if you want people to donate to help sick animals in shelters, pictures of these animals before and after recovery will make people reach for their wallets fast. Most people will find it hard to resist seeing a picture of a sick puppy or kitten, and they would want to do anything to help. Additionally, images give people a clear idea of the good their money can do.
Make Donations Specific And Easy
You should make it easy for people to donate to your cause. If people feel that the donation process is complicated, then they will less likely want to donate and will look elsewhere. Make the process easy by allowing people to donate online. In addition to that, you should be specific about the amount of money you want people to give you. Asking for a general donation can confuse donors as they may feel that their donation is too little and will have no impact. This is why you should request a specific range of the donation you wish to get.
Be Professional
Donors give their money in order to help other people. They need to feel that their money will be used to make a difference, and this is why you need to create an organized and professional image to market your charity and to show people that you know what you are doing. This is done by hiring a professional spokesperson that will address the public and the press. In addition to that, design an organized website that includes helpful information about your cause and where people can donate as well. You should also create ID badges for your staff. However, it doesn’t look good for a charity when they seem like they are spending so much money on marketing, so try to find a balance.
We all want to do something to help those in need. If you have a cause or charity that you want people to contribute to then use storytelling and images to get people emotionally invested in your cause. Show gratitude to your donors to make them want to come back and donate. You should also make the donations process easy and be specific about the amount of money you expect from them. Last but not least, create a professional image to give your charity credibility. These tips here will help you gain more donors and will make your current ones come back.