To be straightforward, birthday wishes for clients encourage them to be more loyal to the brand. Direct mobile birthday campaigns can work if you use them correctly. Remember that customers pay great attention to small details, which can make a huge difference. So you need to pay attention to customer experience, show them they matter to you, and provide the best services. And the best way to show them that they are a valuable aspect of your company is to send professional birthday wishes for clients so that they become loyal to you, improve your brand value, and increase your sales.
How to send professional birthday messages?
You can find many apps that can create automated text message reminders, but you need to see which one best matches your needs so that you can create a special engagement with your client. In the simplest of words, all you have to do is send a message with your company name, a wish, and a call to action. Your professional birthday wishes for clients should encourage them to make a sale by giving them a discount or a free voucher.
One example is the appointment scheduling software, where you can add the app to your client list. Some apps provide separate sections for each client where you can write everything; in this case, it’s a birth date. This can allow you to increase client loyalty by showing them that you provide the best services. Another way is to use WhatsApp, which is extremely easy to use. But the only drawback of using WhatsApp is that it does not allow you to write down the client’s personal information or set reminders.
Tips for writing professional birthday messages
- Focus on making the message personalized.
- Please avoid using the same birthday card template for each client, as it may lessen the important and emotional value of one’s birthday. So try to find unique birthday card styles.
- Ensure you use the client’s name in every message, as addressing them by their first name will create a sense of personalization.
- Keep your message simple and to the point. Don’t use flowery language, as it may seem insincere.
- You can use witty humor for your birthday message but ensure you do not cross the line. Also, vulgar jokes are unprofessional; hence reputed business owners do not use that.
- Make sure your messages are sent on time. If your customers receive their birthday greetings a week or two after their birthday, it can hurt your brand image and even annoy your client.
- Do not forget to write your own name and your company name to make it look more sincere.
Sending custom greeting cards
Birthday cards can be sent to existing customers and prospective clients. It is a great way to keep in contact with them. You need to pick the right cards that are not time-consuming. The card should reflect your relationship or the customer’s personality. Your birthday cards can be an effective marketing tool which is why most companies offer some sort of client birthday program, as it serves as a way to encourage repeat business and also remind them about your products and services. Hence, these are also called ‘loyalty programs.’
Custom birthday cards can garner the same type of response as birthday messages. It helps to build long-term loyalty and strengthen relationships. Physical birthday cards can ensure that your message does not get lost in the sea of birthday greeting messages or spam folders. Mailing birthday cards to clients is also more personal than digital communication, which can lead to increased customer retention and get an edge on client engagement.
Examples of formal birthday messages for clients
- May your days ahead be filled with prosperity, great wealth, and joy in its purest form. Happy Birthday!
- Sincere wishes for the best celebrations of your special day. May your life be filled with everything that makes you happy.
- Your friends at (your company name) are very excited about your birthday and hope that all your days ahead in life will be as great as you are to us. Happy birthday!
- We wish you a truly spectacular birthday filled with happy memories. (Your company name) hopes that you get a lot of achievements in life. Happy birthday!
- A year of personal growth, happiness, and accomplishments in every sphere of your life is what we wish for. A wonderful birthday from (company name) family!
- We at (company name) sincerely wish you good luck, peace, success, and prosperity in your life and career. Happy birthday.
The client’s birthday wishes to show gratitude.
- The (company name) family wishes you a wonderful birthday and takes this opportunity to appreciate you wholeheartedly for going to all lengths to keep our business afloat.
- We wish your birthday celebration to be as amazing as you have been to our business. Happy birthday to a wonderful client with whom we have an amazing relationship that makes us what we are.
- Partnering with you has been extremely amazing and productive for our business. So we would like to wish you great strength to accomplish your dreams. Happy birthday!
Conclusion
With so many benefits of sending birthday greetings to customers and clients, you shouldn’t overlook this opportunity. But make sure you stick to the above rules for coming up with interesting and effective messages for your client’s birthday.