Financial independence, security, and being your own boss—so many Filipinos dream of owning a franchise business and reaping the benefits mentioned. Yet, many also fail to realize this dream for different reasons—lack of experience, risks, and limited capital.
A possible answer to these concerns and more could be franchising. Franchising allows you to leverage from an existing business model, thus minimizing the risks associated with starting a business from scratch.
Franchised businesses have ready-made operating systems, with existing equipment, product suppliers, and branding and marketing materials. Franchisors also often lend support to their franchisees in terms of pre-opening support, site selection, marketing training, and staff and crew training.
How does franchising work?
Think of franchising as buying a ready-made business. Essentially, in a franchise agreement, the franchisor grants the franchisee the legal rights to use a business’s trademark and model and sell its products and services.
A successful franchise business lends its franchisees the benefits of working with a well-known brand name and a proven system of operations. In exchange, the franchisee pays a franchise fee and ongoing royalties to the franchisor.
What are the types of franchises?
The three most common types of franchises include:
- Product (or distribution) franchise. This follows a supplier-dealer relationship. Franchisees are allowed to use the business trademark and distribute products.
Apart from paying the franchise fees, some franchisors would require franchisees to buy a minimum amount of products. This franchising model focuses on goods and services; usually, the franchisor does not provide a system or model of running the business.
- Business format franchise. This type also allows the use of the brand trademark, as well as the franchisee’s access to the entire business model, including a detailed business plan and how to operate and market it.
The franchisor also often provides ongoing training and support to franchisees. This franchising format encompasses a wide array of industries such as fast food, retail, fitness, business services, and more.
- Investment franchise. These are large-scale franchises that require a large capital. Typically, these would be hotels and large restaurants. In this franchising format, franchisees usually invest money then hire their own management team to operate the business.
If you want to start a business but have no idea how or even what kind would be best, franchising could be the right solution for you. In this article, we’ll give you a rundown of what kind of franchise businesses are available in the Philippines and which ones provide the best opportunities for starting a business in 2020.
Top Franchise Business Opportunities in the Philippines
Now that you’re more familiar with the basics of franchising, below is a list we’ve curated, mixing some of the best and established franchise businesses in the country, as well as promising ones. These businesses are a mix of different industries, so you can find one that aligns with your passions and interests.
We’ve also included an estimate on their minimum initial investment, franchise package inclusions, and their respective contact information.
1. Potato Corner
- Investment fee: P200,000–1,200,000
- Industry: Food cart and Kiosk
- Inclusions:
- Franchise fee
- Cart/kiosk
- Small ware and equipment
- Training
- Initial supplies
- Contact information:
2. Family Mart
- Investment Fee: P4,000,000–8,000,000 (depending on store layout and location)
- Industry: Convenience store
- Inclusions:
- Operational rights of the store
- Leasehold improvements
- Equipment
- Initial merchandise inventory
- Contingency fee
- FamilyMart’s franchise support includes not only set-up, store opening, and staff training stages, but also assistance for distribution center, computerized system, area manager’s assistance, system-wide marketing campaign, branding rights, and product development.
- Contact information:
3. Star Frappe
- Investment fee: P99,000
- Industry: Food cart and Kiosk
- Inclusions:
- Trade name use
- Food cart
- Equipment
- Crew uniform
- Initial products worth P3,000
- Franchisee and crew training
- After-sales support
- Contact information:
- franchiseinquiry101@gmail.com / 0956-5478845 / 0928-5035228
4. Mr. Softy Ice Cream
- Investment fee: P 340,000–415,000
- Industry: Food cart and Kiosk
- Inclusions:
- Machine
- Standard cart
- Initial inventory
- Security deposit
- Contact information:
- busdevt@mrsoftyicecream.com.ph
- 0922-897-3420
5. Citrus Zone Refreshment
- Investment: P280,000–350,000
- Industry: Food cart and Kiosk
- Inclusions:
- Cart
- Starting inventory
- 2-day supervisory and store management training
- 3-day in-store on-the-job training
- Back-office performance monitoring support through the franchisee portal’s store performance analysis
- Local and national marketing assistance
- Quarterly refresher training for owners and existing crew
- Regular store visits and dedicated account officers
- Contact information:
- 0998-558-9640 / 0906-385-6785
6. Generika Drug Store
- Investment fee: P 900,000–1,700,000
- Industry: Pharmacy
- Inclusions:
- Security deposit to the commissary
- Computers, software, and POS system
- Initial inventory
- Pharma, operations, and marketing supplies
- Store renovation
- Furniture and fixtures
- Operating capital
- Contact information:
- 0922-898-4982
7. Lots’A Pizza
- Investment fee:
- Starter cart starts at P350,000
- Starter depo starts at P450,000
- Full-service cart starts at P500,000
- Stall starts at P550,000
- Depot starts at P600,000
- Full store starts at P900,000
- Industry: Food cart and Kiosk
- Inclusions:
- Franchise fee
- Security deposit
- Omnibus advertising fee
- Financial analysis and site evaluation
- Training support
- Construction, renovation, and fit-out
- Modular systems components, equipment, and fixtures
- Trademarks and branding
- Utensils
- Uniforms
- Marketing support
- Pre-opening support
- Contact information:
8. Seriously Addictive Maths (SAM)
- Investment fee: P300,000–800,000
- Industry: Education
- Inclusions:
- Ongoing guidance and training
- Worksheets, assessments, and student forms
- Furniture
- Marketing collaterals
- Center renovation
- Contact information:
- 0977-823-9910
9. Thai Royale Spa
- Investment fee: P350,000
- Inclusions:
- Detailed operations manual
- Marketing materials
- Research and Development
- Site Layout
- 6 units of Compact Bed
- 2 sets of Hot Pads
- 4 sets of Uniforms
- Printed Gift Certificates
- Opening Tarpaulins
- 4 pcs. of Reflex Sticks
- 2 copies of Thai Music CD
- Training for the pioneer batch of franchisee’s employees
- Business orientation for franchisees
- Systems and Trade Secrets
- Contact information:
- 0998-842-THAI (8424) / 0999-222-8424 / 0915-194-8975 / 0917-322-5283
10. ExpressPay
- Investment fee: P154,000–308,000
- Industry: Payment Center
- Inclusions:
- 3 years / 5 years / Lifetime contract
- Set-up of system
- Three days of free training
- Marketing and branding collaterals
- Helpdesk / Technical support
- Franchise fee
- Contact information:
11. Aquabest
- Investment fee: P500,000 + P4,000 per month for advertising
- Industry: Water refilling station
- Inclusions:
- Franchise fee
- Water treatment system and machine installation
- Staff and franchisee training
- Signages
- Stainless table
- Initial inventory
- Operations manual
- Contact information:
12. Master Siomai
- Investment fee: P280,000
- Industry: Food cart and kiosk
- Inclusions:
- 1 unit of Japanese-inspired food cart
- 5 cu. ft. chest freezer
- Food steamer
- Acrylic plastic juicer
- Complete food cart kitchen and plastic wares
- Initial food and paper products
- Complete set of crew uniforms
- Cleaning supplies
- Marketing collaterals
- Contact information:
- 0923-441-9957 / 0923-441-9958
13. Dunkin Donuts
- Investment fee: Starts at P200,000
- Industry: Food and beverage
- Inclusions:
- Training Program
- Quality Assurance Assistance
- Site selection assistance
- Marketing and promotional support
- Continuing guidance from assistance
- Franchise fee
- Contact information:
14. Mr. Liempo
- Investment cost: P295,000
- Industry: Food and Kiosk
- Inclusions:
- Franchise fee
- Right to use trademark, name, and logo
- Feasibility study and site approval
- Store design and construction assistance
- Business management, operations, and customer service training
- Franchise operations manual
- Employee handbook
- Opening assistance
- Research and development
- Franchise set-up
- Grilling unit and freezer unit
- Marketing collaterals
- Contact information:
- 0917-723-3383 / 0923-313-0852 / 0922-860-7159
15. Quicklean
- Investment cost: Starting at P3,000,000
- Industry: Laundromat
- Inclusions:
- Franchise fee
- Grand opening support
- Store design
- Signage
- Layout
- Access to QUICKLEAN Branded apparel
- Brochures
- Flyers
- Posters
- Digital marketing support
- Contact information:
- 0917-523-0115
Ready to start franchising?
If any of these franchise businesses has piqued your interest, but you feel that you need more information, you can always contact the franchisors directly, especially regarding requirements, feasibility, and even the kind of insurance that your business needs. Franchising allows you to maximize the value you get for the money.
There are also plenty of SME (small-to-medium enterprise) programs you can take advantage of. These programs can better educate you on how to start, grow, and sustain a business.
