Accessibility is making a specific product, service, or offer available to all types of users. When companies are accessible to everyone, they will likely attract more qualified leads because they open more opportunities to welcome new customers and prospects. As a result, they are likely to increase their sales and have more skilled workers who can contribute to their success.
Since being accessible can directly affect the performance of businesses, entrepreneurs have to make their businesses more accessible. Once they adopt this practice, they can avoid missed opportunities due to lost buyers and reduce costly legal risks that might affect their credibility.
This article provides you with five strategies to make your business more accessible.
1. Build Ramp Access
Ramps are inclined pathways installed inside and outside commercial spaces to offer access between levels with varying heights. This platform permits wheelchair users and those with other wheeled items to walk inside the buildings rather than the stairs. When business owners include it in their commercial space plan, they will likely maximize their client base while eliminating risks of costly injuries.
Since ramps benefit commercial spaces, entrepreneurs must build them to make their stores and offices more accessible. When choosing ramp access based on ADA heights, they must determine who will use it and where to place it. After that, they must also decide whether they need a permanent or portable ramp.
2. Designate Dedicated Parking Spaces
A parking place is a designated area for parking vehicles. When consumers notice that a business has a designated parking lot, they are more likely to consider making a purchase. Conversely, organizations that do not invest in these areas are likely to lose customers as they seek out more advantageous alternatives.
Since dedicated parking spaces can make businesses more accessible, entrepreneurs must invest in these areas. When planning this location, they must consider elements like sizing, spacing, design guidelines, security provisions, and asphalt maintenance solutions. Once they do so, they can attract prospective clients and encourage loyalty from their existing customers.
3. Add Accessible Toilets
An accessible toilet is a small area where users can privately access sanitation fixtures to give them comfort, especially people with mobility issues. This small room includes valuable features like lower washbasins and mirrors, multiple grab rails, and braille signage. When a commercial space has a designated toilet, they are likely to accommodate the immediate needs of all its employees and customers.
Since having an accessible toilet can boost accessibility in commercial spaces, business owners have to modernize their urinal facilities. When improving this area, they must expand the door opening, find a sink and toilet with adjustable height, and add ample lighting to increase visibility. After doing so, they can make their business more welcoming to disabled customers and employees.
4. Clear The Aisles
An aisle is a passageway between two parallel sets of shelves or walls in a traditional retail store. This area allows customers to look through the store’s inventory conveniently. However, cluttered aisles may result in hazardous physical dangers, which can be detrimental to the safety of customers and the organization’s reputation.
To ensure the safety of the tenants of a commercial building, entrepreneurs must clear the aisles. When clearing these lanes, they must provide their cleaning staff with a big container to place the debris and a mop to absorb any liquid that has been spilled. Then, they must implement a vertical shelving system to prevent employees from stocking shelves with heavy items that could fall on customers.
5. Make Social Media Available For Everyone
Social media is a contemporary method for businesses to reach their target audience and potential supporters. However, most organizations create ineffective promotional content for impaired web users. Alternatively, individuals who design digital marketing initiatives accessible to anyone can enhance their brand’s reputation and drive active engagement.
Entrepreneurs are required to develop this form of media since producing digital content that is accessible to all users helps the organization connect with all users. When creating accessible social media campaigns, organizations must add video subtitles summarizing the information for viewers with hearing impairment. Additionally, they should provide sufficient white space around the text and create multiple formats.
A second option to make social media material accessible to people with disabilities is highlighting candidates with impairments, which can help customers connect with the brand’s ideals. For instance, they may include them in their digital marketing initiatives to communicate with individuals suffering from the same conditions. After viewing this content, prospective customers will likely create an emotional connection with the business and consider purchasing its products and services.
Key Takeaway
In modern marketing, entrepreneurs must make their commercial establishments and campaigns available to everyone to gain market share. Therefore, they should consider following these five strategies to make their businesses more accessible. Once they do so, they can prevent accidents within the workplace and ensure that all types of customers are welcome in the company.