Regardless of the type of online fashion business you own – big or small, shoes or clothing, it’s highly important to find good ways to advertise online. Why? Because without effective marketing you won’t have any customers and your business will fail.
However, that’s not the only thing advertising your business can help you with. Online advertising can also help you build a brand image, build trust and build a relationship with your customers. Properly advertising your fashion brand is crucial.
And here are the 7 best ways to effectively advertise your fashion brand online.
1. Build a brand website
For an online fashion brand, selling your products on the marketplace or Etsy won’t cut it if you want to be a successful business. You need to create your own website, a storefront from where you’ll run all your business and which will help you build a brand image.
Having a website will also help you boost your brand’s credibility. It will also give a voice to your brand and an opportunity to come up with your brand’s story. A brand website can also help you build an email list that will in turn facilitate email marketing.
For instance, if you’re selling custom clothing, having a quality website that easily enables your customers to design their own clothing will undoubtedly attract even more customers. This means that having a website can help you control how your products are displayed and sold. The customer experience is solely in your hands.
2. Make the most out of Instagram
The popularity of Instagram makes it one of the best platforms for brands and businesses to be present on. And truth be told, everyone is on Instagram – both big and small businesses.
The trick with Instagram is to always be up-to-date with all the new features and tools because they are always changing, and evolving. At first, Instagram was strictly image-based, and today, IG Reels are taking over.
Currently, IG allows you to post engaging videos that you can edit however you want. Similarly to TikTok, these videos are short (60 seconds) and they are made to capture your attention. This is super convenient for fashion brands because they allow them to reach a wider audience.
IG also has a Shoppable feature that enables customers to visit your fashion store and buy your products through IG in-app browser.
3. Visual content is a must
For a fashion brand, engaging visual content is a must. When shopping online, you can’t really touch or try on clothing, which is not ideal. That’s how photos come in handy.
Showcase high-quality product pictures from various angles on your website. This will help customers see your products in detail and the better the detail the higher the chances they will buy something from you.
Since technology has improved, you can make great quality photos with your iPhone and place full-size formats online. Keep in mind that the more diverse your visual content is, the better. This means choosing models from various ethnic, racial, gender, and social backgrounds to display your clothing.
4. Take advantage of the video
While having high-quality photos is a must for your fashion brand, incorporating video is a good idea, too. As we already mentioned, short videos are slowly becoming huge. They are popular because they allow customers to imagine themselves wearing your products. Plus, they are a quick, fun, and engaging way to connect with customers.
Platforms such as TikTok, Instagram, and even Pinterest are perfect places to publish these sorts of videos. It’s safe to say that short videos are the perfect way to advertise your business effectively across all your channels.
5. Be active in groups/communities
If your goal is to stay relevant, you need to be present and active in all your groups and communities. This implies constantly engaging and communicating with your customers.
Providing valuable content is a good way to start, but there are also other ways to get closer to your audiences. Organizing giveaways, posting lookbooks, and giving fashion advice on upcoming trends are all good ways to be active in your community.
Then, give your customers sneak peeks of your newest collection to build anticipation, take them behind the scenes of your business, tell them stories from events – simply learn to make the most of FOMO.
6. Run discounts, promotions, and giveaways
Customers love discounts, promotions, and giveaways. This means that you can use these to advertise your fashion brand online. Since the rise of social media, running giveaway campaigns has become huge and everyone is doing them.
Giveaway campaigns are so popular because they allow you to get more likes and follows. Through giveaways, you encourage customers to share your content and in that way advertise you for free to their followers. This is also a good way to create buzz around your brand – because who wouldn’t want to get something for free?
When it comes to discounts and promotions, they are a staple that can be incorporated into the seasonal marketing strategy. Of course, you should run your major discounts during Black Fridays, Cyber Mondays, and other similar dates. But in addition to that you can also offer end-of-season sales, as well.
7. Email marketing strategy
With all the social media around us, you’d think that email marketing is no longer popular but that’s not the case. Having a good email marketing strategy in place is still a great way to advertise your business because people check their email on a daily basis.
Most of the emails you have on your list will be from people who have already bought from your brand at one point. This means that they are in a way loyal to you. This is once again why having a website can help a lot.
Through email marketing, you can also check who opened your email and visited your webpage through the link you provided. This will help you with statistics and it may be a useful way to improve your email strategy.
Different marketing strategies work for different fashion brands – no two brands are the same. The most important thing to know is where your target customers are. Once you discover on which platform your customers hang out the most, you’ll be able to come up with the most-effective marketing strategy. Still, knowing what works and what’s currently popular online can also be quite useful.
