Email Marketing Services – One of the Most Efficient Marketing Services of All

One of the most efficient marketing techniques to advertise over the internet. As the usage and the popularity of this strategy grows, launching a successful e-mail campaign becomes more challenging. There are the numerous regulations which set varied limits for this type of the marketing.

There are numerous regulations that set varied limits for this type of marketing.

Direct email Marketing is the most efficient method of generating sales. As long as your data base is in good order, email is a very versatile and simple to arrange tool. It is one of the quickest ways to open

up the new company opportunities and close the sales.

E-mail marketing, is one of the best methods to lure fresh new customers with negligible operating cost, with a benefit of keeping in touch with the existing customer.

The campaign of email marketing includes features for examples writing an effective emailing, making an effective data set for companies, evolving email marketing strategies.

What is email marketing?

E-mail marketing can be defined as a form of a direct mailing to end customer or a potential customer via electronic media. It is a personalized mass mailing method used for convenience and convey the desired message to the prospects.

Why email marketing?

About 99% of the consumers check their emails on daily basis.

73% of the Millennials have identified email as their most preferred means of business communication.

Conversion rates over email are 138% more than any other marketing method.

Email marketing has 4400% Return on Investment.

Email targets the selected prospects.

Till, 2025 there would be 4.6 billion users of emails world wide

• 67% of open emails accounts for mobile users and effective email targeting marketers make the campaigns accordingly.

What are potential benefits of email marketing?

A powerful marketing tool must have customizability, frequent or periodical, controllable and versatile which can be easily found in email marketing.

Email marketing and ecommerce development strategists includes frequency planning, creativity and content development.

Few more essential things an email marketer must know are tracking, analysis and reporting.

A successful email marketer always ensures the quality content and message with click worthy experience to engage the potential leads to loyal customer.

Email marketing process

The process might involve many complicated moving elements but the email marketing campaign breaks down into very easy tool for end customers to interact and understand.

• The main element for email marketing is leads. For a successful email marketing campaign, it requires end email to reach the final destination. Use advance targeting rules to enhance the chances of getting the right customer at the right time.
• ESP – adding an email service provider helps in segmenting the audience, organization of the mailing list, distribution of the emails campaigns to the targeted audience. It also helps in getting the relevant analytical results to track the progress to improve future campaigns.
• Expanding the mailing list and finding new buyers for frequent campaigns and fresh leads generations. This ensures healthy lead management. Marketers can also find new leads from books, b2c eCommerce, e-books, resources, database, webinars, self-assessments, free trials, etc.
• For getting a quality lead a marketer must ensure relevancy, availability and easily consumable.

How often should a marketer send the email to the customers?

No rules exist for the number of the mails to be send to the consumers, it usually depends on the frequency of interaction of the consumers on the campaign.

Three metrics to be tracked while sending emails for marketing are: –

1. Deliverability – Number of the successful mail target to recipient’s inbox.
2. Open rate – The number of recipients who have opened the mail.
3. Click through rate – This tells the percentage of subscribers who have clicked a link in your mail which lands on your website.

About 83% of the Business to business marketers send newsletters in email as a part of their content marketing strategy. This technique ensures very low cost and high effective way for

brands to communicate with their prospects and newsletters are essential for the email marketing strategy.

Email marketing services

The email service providers handle all the formalities and costly Technicalities which are used. Best email marketing services available in market which is recommended is –

•  1. HubSpot– This is a well- known platform famous for its Customer Relationship Management platform.

They also have a powerful software for email marketing for small businesses.

They provide ready made templates easy to use interface with drag and drop features. Which creates a beautiful email without a help of a designer.

They allow sending up to 2000 mails per month for free.

•  2. Constant Contact– this is one of the largest and best email marketing platform available in the world.

They allow the user to manage their subscribers and create their professional designs of the emails with ready made templates with drag and drop features.

They also allow the businessman to send automated emails. They provide freemium strategy with 60 days of free trial.

•  3. Sendinblue– This software is not only email marketing software but it also helps in sms marketing, they allow 300 mails per day for free.

•  4. Drip– This is an automated tool for email marketing which allows the marketers to create a complicated email automation workflow and conditional statements within email messaging.

They offer 14 days trial period and have multiple packages according to their purpose need.

•  5. ConvertKit– This is an app with great features with heavy cost to pockets. They have excellent Customer relationship Management with tools which help marketers to auto respond.

•  6. Mailchimp –This is an excellent tool for the begineers and they help to manage 2000 subscribers which makes it best free mail service in email marketing segment.

•  7. MailerLite –This platform allows the marketers to create a responsive email with A/B testing capabilities. It also allows to target a specific email to the subscribers.

Personalized Email Marketing with the Segmentation of the Most marketing experts will tell you to make an email list.

But what they don’t tell is that the email list won’t be as effective without proper segmentation.

What is Email List Segmentation? Email list segmentation is that the method of breaking your subscribers into smaller groups supported specific criteria so as that you’re going to send them more personalized and relevant emails. Rather than blasting every email to your entire email list, segmentation allows you to send certain emails only to those subscribers you think that that are getting to be the foremost interested by that content, resulting in higher conversions.

Why Segment Your Email Marketing List?

Segmenting your list is proven to increase your email open rates, boost your click-through rates, and reduce your unsubscribe rates.

Once you’ve “tagged” your subscribers into different segments, you’ll be able to send really powerful autoresponders, a series of emails that get sent out automatically supported certain conditions that simply simply can use to nurture your leads and make sales. We’ll talk more about auto responders within the section on automation. Segments make it such tons easier to know what subject lines and messages to write down write down which can entice the users to open and interact alongside your email campaigns.

The goal with segmentation should be to hunt out hunt out how did the user get on your email list within the primary place? Did they purchase a product? Visit a specific page?

Download a specific lead magnet? There are many different ways to slice and dice your list into segments

Here are a few of the way to urge you started:

1. New subscribers: send new subscribers a welcome email or a welcome series.
2. Preferences: subscribers who want to concentrate to about blog posts vs. people who only want sale notifications.
3. Interests: subscribers who like classical music vs. people who like pop.
4. Location: notify subscribers who sleep within the world about your local event.
5. Open rate: reward your more engaged subscribers with a special offer just for them.
6. Inactivity: remind subscribers who haven’t engaged for a brief time of subsequent step you’d like them to need .
7. Lead magnet: send targeted emails supported the topic of the lead magnet that they opted-in for.
8. Shopping Cart Abandonment: remind subscribers who put items in their cart that they haven’t verified yet. These ideas just scratch the surface of what you’ll do with email list segmentation. For even more ideas, inspect 50 Smart Ways to Segment Your Email List kind of a professional.
9. Pro Tip: Contact forms are an easy because of collect info from your leads which can then be used to create more targeted messaging. inspect our pick for the only form plugin (WordPress) and determine the thanks to make your email marketing really shine! Improving Your Email Open Rates This section is super important because even with all of the diligence you’ve done to grow your email list and segment it, you won’t enjoy any of it unless your emails actually get opened. There are several factors that play a task in whether or not your emails get opened. Let’s explore each of them.

 Perfect Your Timing

Timing can have an enormous effect on whether or not your subscribers open your emails and on your conversion rate, so think twice about what time and day you send your emails out.

Yes!In a study by Get Response, they found that Tuesdays have the very best open and click-through rates: get response best day to send email However, a study from Yes Marketing found that Saturdays are the simplest days for conversions: yes marketing best time to send emails by day The bottom line on email send time is this: imagine each day within the lifetime of your particular audience.

What are they doing within the morning, afternoon, and evening? What does their workday look like? How late do they stay awake at night? How early do they rise within the morning? All of those questions will assist you choose the simplest time to send your emails.

Monitor and Upgrade

Although it’s mostly hands-off, an email autoresponder series isn’t something that you simply should create at some point then completely ditch subsequent.

Then, A/B test some changes so as to form those improvements. Here’s what you ought to concentrate to once you analyze your auto responder campaigns: Open rates. If your open rates aren’t where you would like them, consider the following: is that this auto responder relevant to your list? Are your subject lines nearly as good as they will be? Are you sending your emails at the simplest times? Click through rates. Once your subscribers have opened your email, are they really taking the action you would like them to take? If you think that that you simply have a coffee click-through rate, perhaps your body copy isn’t as effective because it must be. Consider the following: is that the copy of your email relevant to the topic line? Did you offer real value to your subscribers within the email? Is your call-to- action clear enough? is that the link easy to find?

Author Bio:

With over 10 years’ in experience in financial and non-financial research and analysis, Ankita C Behani moved on to set up IQecommerce, a leading magento multi vendor marketplace platform in Canada which helps convert the businesses’ dreams of having an online store into reality. With her detailed research and unique insights, she helps clients visualise, create and enhance their online performance leading to full digital transformation. Ankita has successfully delivered numerous Ecommerce consulting and development projects for global clients and offered insightful digital marketing solutions. She is passionate about her work and loves to travel and shop.