If you are one of them who are planning to establish a new store or working to relocate your old business enterprise, make sure that your opening is a grand event. To have a healthy start and sow the seeds of enthusiasm in your society, you must make your inauguration a memorable one. It might seem an arduous task to work for your ceremonial opening, yet, if you can do it right, you will be able to hit a smashing success of your new venture, says John Giorgi.
Here are a few steps you can take to make your store opening successful
Determining the kind of event
The first step to make the commencement of your business impressive is to decide the kind of celebration. Opening a coffee shop or a restaurant calls for a party. On the other hand, business ventures selling products can offer a sale for a new launch. The type of business that you establish will determine the kind of event that takes place. You must ensure to make your first performance a glorious one. Therefore the idea you choose to imply should correspond to the type of business you are undertaking.
Following are a few examples of giving eminent inception to your business
•Promote your newly launched products with an exclusive sale
•Attract people with food and music
•Ad charitable cause to your event
•Motivate people by inviting special guests
•Proposed free demonstration or workshop
•Increase your footfall by elongating your celebration
Spread the word
Once you nail down the idea of your event, you can then start advertising for it. The next most important thing is to spread the word to make people aware of your opening ceremony. Utilize social media handles and start posting about the event a week ahead of it. Provide reminders by reposting about your inauguration such that people save the date. Unless people know about your new venture, they will not be able to visit your firm.
Here are few ideas to bang the drum about your new firm
•Make sure to pass out brochures and flyers in the vicinity of your firm.
•Establish a website to make your firm available online
•Send an invitation to suppliers and prospective customers
•Involve the media to generate enthusiasm
•Post reviews on social media handles
Iron out the kinks before the day
On the day of the initiation ceremony, you might have a large crowd of customers flooding into your organization. However, if your management and personnel are perplexed and do not know how to tackle them, your customers might have a poor perception of your business. Therefore, you must make sure that nothing goes wrong on an opening day. If required, you can do a run-through of the inauguration ceremony at least a week before so that it is easy for you to work on the shortcomings.
Hook your new customers
Every business enterprise wants to win over their customers, specifically on the day of inauguration. Allow people to feel that visiting your business firm was worth their time. Make sure to attend to every visitor and leave them gratified by your service. You can also arrange a small token of appreciation for people who stopped by your enterprise.
Try to train your staff with etiquettes of hosting by providing something valuable to your attendees.