As a business owner, you must keep your customers happy and satisfied. Here are eight simple ways to increase customer happiness in your business.
Have a fast and reliable internet connection
Nothing is worse than a slow internet connection while in a customer service chat. Get a fast internet connection with a CSG command center.
The connectivity will be up to 300 Mbps capability, and up to 15 users on separate devices can use it without slowing down the speeds and connection. You can have yourself and a couple of your co-workers attached to the network. Plus, your customers can enjoy a free Wi-Fi connection.
Handle online customer chat issues easily and let your customers enjoy free Wi-Fi with fast, uninterrupted service.
Enhance customer communication
Customer communication enhances overall happiness amongst your loyal consumers. Take down your customer’s phone number and email to contact them for follow-up on the customer service they received from you recently.
For example, when they visit your store and input their information at checkout, contact them via email with a survey asking how you did. Another great way to improve customer communication is to give them a call after a visit asking if they need anything else and how they are faring with the new product or service you just provided them.
Host promotions on social media
People love saving money and getting great value for various products and services. Use your social media platforms to host promotions for your business.
For example, you can have a code posted on your Facebook page that customers can use at checkout to receive 20% off their order of $100 or more. Post the same promotion during the promotional time frame on your Instagram, Twitter, or any other social media profiles, so customers on all platforms can redeem the offer.
Implement customer feedback
It’s one thing to listen to customer feedback and nod your head in the affirmative. It’s a whole other thing to implement customer feedback.
If one customer feels your website is hard to navigate when perusing your products, try categorizing the items as best as possible to get them more organized. For example, your online candle store may be classified by spring, summer, fall, and winter scents, which is why the customer claims it is difficult to navigate because of a lack of categorizing that works for them.
However, you can take it a step further and separate which are paraffin, soy, palm, and other waxes. Also, separate them by the types of candles available such as tea light, eight-ounce, 16-ounce, 24-ounce, taper candles, and pillar candles.
Once you have made the change, contact the customer who made this suggestion to update them on its progress. Your customer will appreciate that you took the time to listen to them, which will help you retain another loyal customer.
Respond to positive and negative customer reviews
As a small business, you will get many positive and negative reviews on your Google profile or the products on your website. Take the time to respond to every customer review.
For positive reviews, thank the person kindly for their compliment. Add how you intend to continue quality customer service related to what they discussed.
When responding to a negative review, apologize to the customer for the inconvenience and offer a solution to help make it right. Offer to contact them via their phone number or email to get the issue resolved as soon as possible.
Have a rewards program
For the customers who continually support your business, think of a way to reward them for their constant loyalty. Implement a rewards program. You can do a points system where every dollar the customer spends on a purchase equates to one point.
They can redeem a reward of their choice based on how many points they accumulate. For example, if they have 5,000 points in their account, they can get a free 10-pack of tealight candles.
Keep clients engaged with blog post content
Even when your customers do not want to purchase anything from your business, keeping them engaged with blog post content related to your business niche is best. Going with the example of a candle business, you can post blogs such as:
- The Ultimate Christmas Candle Decoration Guide.
- 10 Tips for Year-Round Candle Decoration.
- 5 Tips for Recycling Candle Jars
Respond to them quickly
If your customers are trying to reach you on your social media platforms, whether via a comment on a post or a direct message, answer them in no more than 24 hours. Rapid responses show them that you are attentive to their needs and take pride in providing quality customer service.
Before you go
Customers fuel your business’s success. Go the extra mile with as many of these tactics as possible to reassure them that they will stay happy. Check in often with your customers, and they will appreciate that you are considering their satisfaction.
