Your business logo says a lot about your business. Color psychology can determine the fate of a company to a great extent. It is a widely popular theory, and several successful businesses have shown us how much of a difference the right color choices can make.
Think about McDonald’s or Wendy’s. You cannot ignore the colors that pop into your head immediately after you hear those famous names. The hues that define your business are the hidden secrets behind the marketing success and advertising efforts. It is now possible to pick multiple colors for your metal signs. Visit the Shield Co website for more information on metal choices and the color options you can get for your signage.
Here is a list of the seven most popular color options leading businesses have chosen from time to time –
- White – White signifies clarity and transparency. You will find this color in almost all of the significant corporate logos of today. Additionally, it can act as a negative space that allows your logo to breathe.
- Red – It is the most powerful of all colors. The brighter the red, the more is the excitement in the logo. Research shows that using red correctly can increase impulse buys among target customers. If you don’t believe this theory, try visiting Target one day!
- Blue – Blue conveys trust and authority. Most corporations have some shade of blue in their logo or lettering. Selecting blue for your logo can make your customers feel confident about choosing your business.
- Yellow – This color shows warmth and happiness. It is no coincidence that McDonald’s outlets have become the happiest spots on the planet for hanging out with family and friends!
- Green – Green is the color of freedom, calmness, and nature. Most eco-friendly, socially aware and sustainable businesses use different shades of green in their logos. If your company is big on using fresh ingredients or recycled material, green is a must in your logo.
- Black – Black is a powerful color that can convey mystery. However, you have to be very careful while choosing this shade. Using black too often can act as a turn-off for most customers. You might want to add another sober color to counterbalance the effect of black.
- Orange – It is a color of friendship and confidence. Just like yellow, it can foster happiness among your target customers. However, it is a bold hue, and one must be cautious while using it. Too much orange can come off as aggressive to the onlookers.
Special mention
Grey – Grey is a neutral color that many corporations use in their websites, brochures, official stationery as well as signage. Without the right balance of other warmer or jovial hues, clear grey signage can appear a little drab. However, it is the safest color for metal signage since you can highlight the sleekness or flushness of the grey metal surface using light accents.
If you are planning to use embedded lights or light accents, you should speak with a professional designer before ordering your brand new metal signs. Colored metal signs have opened new possibilities for businesses all around the world, but you need to be extremely careful and consider the influence your color choices might have on your clients.
