Why Outdoor Signage Is As Important As Your Website

While walking around a crowded shopping spot, have you ever stopped at a shop on the very corner just to see its inviting window display? Well, then, it’s one of the most popular marketing tactics, outdoor signage, that attracted you and drew you to the shop. 

Although, with the advent of digitalization, marketing and advertising have mostly become online. This is why having a website is a non-negotiable tool for businesses, including brick-and-mortar ones.

But what about the traditional way of branding, like signage?

We can’t ignore the fact that signage still plays an important role in a website. A study conducted by FedEx reported that 76% of consumers visited a certain store that they never knew existed based on its signage. So, can you really ignore these numbers, especially when it comes to growing your own business?

Of course not, right? Hence, in this blog, we will talk about the importance of signage and why it is still considered as crucial as a website. So, let’s get started, 

Why is Outdoor Signage Important?

Well, there are a lot of reasons behind the importance of outdoor signage. Let’s take a closer look at it, 

· Reach To Any Passerby

When you install an outdoor sign, each individual can clearly see it, especially if you install it wisely. When people see your sign, they understand what you’re offering, increasing the chances of you making them your potential customer. That’s why it’s best to install a high-end custom metal sign to increase the chances of converting the passerby into your customers.

· It Says A Lot About Your Business

Just like a website, an outdoor sign says a lot about your business. Although, the looks of these signs can be different. For example, for a truck shop and for a coffee joint, the signs should be different to attract different people. So, when you install a sign after knowing your audience, it can dramatically change the outlook of your business. 

· A Cost-effective Marketing Tactics

Having a website is certainly not bad for your business, but it’s certainly costly. Working with reputable sign manufacturing services can be more cost-effective to promote your business, and it attracts a lot of attention as well. Also, you have to bear the digital advertisement cost to make people aware of your brand. Whereas installing signage can be much cheaper than these. But, the impact remains the same as signage holds the potential to attract larger foot traffic if done correctly. 

Comparison Between Setting Up a Website & Installing Signage

It can be confusing whether you should prioritize setting up a website over installing the signage or vice versa. It’s because both are important for businesses depending upon their mode of operation. 

For example, if you’re a brick-and-mortar store located in a crowded spot in the streets of New York City, you can have the best chance to draw the foot traffic by installing some eye-catchy signage. Isn’t it? But, if your business deals with international customers or consumers, then setting up a website is necessary to reach out to a broad spectrum of audiences. 

So, it’s confusing, right? No worries, we will have a realistic comparison between these two priorities and understand which one we should focus on.

1. Who Are Your Customers?

As we said, whether you’re dealing with local or international customers, it plays a huge role when deciding whether you should focus on installing an outdoor sign or setting up a website. Suppose you’re a grocery store located on a corner of a road where foot traffic is very low, then installing signs that help your customers navigate your store will be much more beneficial than having a website. Isn’t it?

2. Do You Have a Low Advertisement Budget?

Budget plays a critical role when deciding the type of advertisement you must choose for your business. A website is beneficial as well as a costly option for brands. It’s opted for by larger brands that can easily afford sky-high prices for such massive advertisements. On the other hand, signage is a cost-effective option for both small and large-scale businesses. 

3. What Is Your Business Objective?

The business objective must be considered when we’re comparing websites and signage. It’s because you may have a short-term goal of attracting local traffic or helping them navigate to your store, while others may focus on achieving the long-term goal of attracting a broad audience. So, whatever your business objective is, you must act accordingly. 

Wrapping It Up

It’s important to note that no business can ever succeed without making its customers aware of its brand. Whether you opt for signage or a website, you must have a clear idea of what kind of audience you’re targeting and what their preferences are. Outdoor signs can be an excellent option to help your business get noticed and increase both online and offline traffic. 

Therefore, it’s best to have a professional by your side when it comes to installing these types of signage. There is a variety of outdoor signage available such as channel letters, metal signs, vinyl banners, etc. Depending upon your business goal, you must pick the best option. Visit Signs NYC to have professional advice while selecting your outdoor signage.