Podcasts have been a booming media sector for the last five years and the pandemic only increased global listener numbers. Although podcasts emerged as a new medium in the early 2000s, this ‘golden age of audio’ has been precipitated by a number of factors including the rise of many more digital media publishers, the decline in traditional media budgets, and public hunger for accessible content with personality. From long-form investigative shows to snappy daily drops, podcasting is a more democratic form of media with something for everyone.
It’s no surprise that new media giants like Spotify are inking multi-million dollar deals with podcast hosts like Joe Rogan and political figures like Michella and Barack Obama along with celebrities like Dax Shephard or Prince Harry and Meghan Markle. It’s also significant that heritage media companies like The New York Times have chosen to pour resources into their audio arms. Overall, podcasts offer something for everyone: no matter where they are, where they’re going, the time of day or what they’re doing: it’s genuinely accessible for almost everyone.
One audio niche that’s incredibly popular is the finance genre. Although it may have been a traditionally dry part of the news or reporting, podcasting offers hosts the chance to be creative and engaging while picking the brains of experts and amateurs. In this niche, shows run the arc of interviews with business owners and start-up wunderkinds, individuals on the path of financial independence, and female hosts passionate about empowering other women to become financially literate. It’s a fascinating opportunity for listeners to learn about a topic they may have found intimidating and actually gain something they can incorporate into their own life for free.
To help with where to start in the niche, experienced industry professionals All Finance Tax developed this infographic as a useful guide for anyone interested in discovering the world of finance audio. In this comprehensive round-up, they’ve analyzed the top ranking financial podcasts and compared episodes to ensure the graphic showcases shows that cover a wide range of topics with truly useful content. In the graphic below, you can read reviews and easily find out the gateway episodes to get started listening to shows in this genre. Happy listening!
