Website development does not only encompass the creation of websites and visuals with outsourced graphic design. It also contains how websites can reach the target audience and deliver relevant information.
Google continues introducing new algorithm adjustments to address SEO issues and maintain its delivery of relevant and high-quality content to users. Its recent page experience update is one of the most significant changes implemented in recent years. With the new update, Google now formally considers page quality as a ranking factor. Page quality is quantified through Core Web Vitals that any company which values reputation and visibility should know.
Core Web Vitals was introduced in May 2020, basically a set of metrics aiming to measure a page’s performance in providing a positive user experience. In July 2021, Core Web Vitals became a ranking signal and changed how web owners approach page experience.
One helpful strategy to improve Core Web Vitals is to monitor the time it takes to render a page. Google’s Search Console has been updated with a Core Web Vitals report. This feature allows you to identify pages that require improvement. Chrome’s UX Report and Lighthouse can power Google’s PageSpeed Insights and can also be used to measure Core Web Vitals. If you have a website, Chrome DevTools can be used to measure Core Web Vitals. Install the Web Vitals Chrome extension if you aren’t sure what tools you need.
A bad first input display can lead to considerable losses in the conversion of customers. Longer wait times are more likely to cause customers to abandon the sales funnel and take more time to reconsider their decision. Google’s recent update to Page Experience has made it clear that your website’s performance is directly affected by the Core Web Vitals score. Investing in Core Web Vitals improvement and optimizing for them can help improve overall ranking along with graphic design outsource for website visual content.
For more details about the different strategies to improve Core Web Vitals, here is an infographic provided by Digital Marketing Philippines.
