It’s often said that, in social situations, first impressions are hugely significant. The same can be said for businesses who are vying for the custom of consumers. Here’s a situation with which you’re probably familiar: you walk into a supermarket and you’re shopping for a product, but you’ve no pre-determined preference as to which specific item you’ll buy. You’ll probably read the prices and go with the cheapest one, or the one that’s on special offer, but if this doesn’t impact your decision, you’ll most likely pick the product with the most eye-catching packaging, the one which stands out on the crowded shelf.
This is why the presentation of a product matters greatly. If you’re shopping for presents for your significant other for their birthday or your anniversary, you’ll invariably select a product that is presented with elegance over one that looks as if it was hastily packaged by an apathetic, unpaid intern. For manufacturers, the packaging stage is one where they can dictate the reputation of their brand to consumers. If manufacturers invest time and effort into perfecting their products’ packaging, there’s a strong chance that they’ll reap the benefits when it comes to the point of customers noticing that in the shop and buying their product because of its distinguished presentation.
Bracken Foam Fabricators https://www.foamfabricators.ie/die-cutting/ created this infographic which explains why the presentation of a product is so influential in the purchasing decisions of consumers and what manufacturers should do in the packaging stage. The hardest part of retail is convincing a consumer to buy your product; after that, you’ve a good chance of retaining them. Have no doubt that a neatly-packaged product goes a long way to securing custom.
