In the commerce that is the Internet today, keywords hold extreme importance and impact for businesses that dabble with websites as a crucial extension of their operations. These businesses in question are commonly those that let a huge part of their relations and processes be accomplished online such as those who dabble in eCommerce and online selling, but many businesses, regardless of industry, now utilize websites as a way for people to know about who they are and how to connect with them.
Keywords are words or phrases that define what the content in a page of a website is all about, usually in a phrase format of at least two words. For instance, if you’re selling clothes for men and women from age 20 and up, then the keywords of the page where the catalogue can be found should be “women’s clothes”, “men’s fashion”, etc. as long as it is relevant to the content of the page.
In other terms, they are the words and phrases that your target market would enter into search engines like Google and Yahoo! when they are looking for information about the product or service that you are offering them.
But how are they really important to your website and your business? Learn about the benefits you can glean from using the right keywords for your business’ online sales with this infographic by Healthy Business Builder.
