Philippines – Job description The role The Chief Marketing Officer will oversee and develop long-term marketing strategies and implement integrating marketing campaign plans in line with regional marketing strategies. The Chief Marketing Officer should realize the company’s DAU targets by optimizing all executions in all marketing channels. Reporting The Chief Marketing Officer will report directly into the Country Chief Executive Officer and regional Chief Marketing Officer. Direct reports include: Head of PR, Head of Strategic Partnerships, Head of Branding and Creative, Head of Social, and Head of Online Marketing. Key tasks and responsibilities – Managing the marketing team across brand strategy, creative, content, media (owned, earned, paid), analytics, campaign management to develop and execute sales, branding and positioning initiatives across all channels (PR, Social, KOL, onsite, offline marketing (TV, OOH, print, radio) – Streamline Integrated Marketing Plan process, working cros…
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