Social media has become an important part of our lives. Nowadays, most of the people are active on social media channels. A brand’s presence on social media can make a lot of difference in people’s perceptions. However, social media management isn’t an easy task. You need to have enough time and resources to manage social media channels effectively.
A social media marketing plan helps you create a lasting impression on people’s minds by appearing on their feeds time and again. Creating interesting content helps attract new customers and engage the existing ones. Nevertheless, social media management can be overwhelming as there are so many social media channels to handle.
In this blog, we will give you in-depth information about social media management and how to get the most out of it. WebMaxy can help improve your social media management and customer experience.
What is social media management?
Social media management is the process of creating, scheduling, and analyzing content on various social media channels like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and so on. It basically refers to handling the social media accounts of a brand.
Social media marketing is done to increase brand awareness, improve customer engagement, and drive more sales. A brand’s online presence can help remind people about its products and services. A social media account of a brand is equivalent to a store that keeps its products on display.
You can do a lot more with social media platforms. It can help you build a connection with your target audience. You can communicate how your brand’s products and services can benefit them. There are many ways social media management can help grow a brand that we have discussed below.
Social media management use cases
Social media management helps brands organize and streamline their marketing efforts on social media. There are many reasons to implement social media management for brands. Here, we will tell you the use cases of social media management and how it can help you achieve business objectives.
- Social media content strategy
Content is king of marketing and helps attract people to a brand. When you create content that best aligns with your target audience, you get their attention immediately. To do this, you need to understand your customers and their needs, wants, & expectations. Find out how your products or services can fit in their life. This way you’ll be able to appeal to customers in the right way through your content.
Content is a crucial part of social media management. You constantly need to create interesting and valuable content. You should first see what type of content will be posted on different social media channels. For example, Instagram is a visual platform and it’s best to create images and videos to post. You must ensure that you post the right type of content on the right social media platform.
- Online reputation
Social media management helps to shape and impact the online reputation of your brand. Online reputation is all about how people perceive and talk about your brand online. According to statistics, 92.4% of customers see online reviews before making a purchase from a brand. From this, you can understand the importance of a brand’s online reputation.
Anything that goes online about your brand, let it be positive or negative, can influence your customers. Thus, it’s important to maintain the reputation of your brand online. Social media management is interconnected with a brand’s online reputation.
For example, when a customer gives a negative review about your brand. Setting up an effective social media management platform can help reach out to this customer with an apology message and provide a resolution for the same.
- PR and crisis management
As you know, anything negative about a brand can spread as fast as a forest fire. If a crisis occurs, it’s vital for a brand to not just go silent but communicate with people how they’re handling and working to improve it.
For example, Nestle Maggie managed their crisis effectively with social media management. They used social media channels to update their customers about the investigation. They used their accounts to answer the queries of customers related to the levels of MSG and lead. They continued to assure customers that their noodles were safe and fit for consumption.
Online crisis management goes hand in hand with social media management. You can reduce the negative impact on people’s perception of a brand. You must engage in conversations with customers even if they’re negative. Try to reply to all customers and thank the ones who speak positively about your brand.
- Online community management
Many brands aim to create an active community online as it can help them get more leads and sales. Social media management helps you create an online community on social media channels. It basically involves creating a group of customers and letting other people enter the group.
You can post and actively engage with customers. This way you’ll be able to build trust of customers on your brand. Also, let customers communicate with other customers and engage in meaningful conversations.
- Paid social media strategy
Paid social media strategy refers to advertising on social media channels to increase awareness or drive sales. Social media advertising is an effective way to reach your target audience as it provides advanced targeting options. You can put your advertisements in front of the right audience and increase the chances of conversions.
However, a paid social media strategy can be a bit expensive. You can consider investing in paid social along with social media marketing. This will help you improve your brand visibility and bring more customers to your brand.
Key areas to focus on in social media management
Social media management requires you to perform various tasks. In this section, we will talk about each of these areas that one needs to focus on as a social media manager.
- Social media strategy
A social media strategy refers to planning on what type of content will be posted and on which social media channels. First, you need to find out where your target audience is most active. Then, you should see what type of content will be apt to post on these channels.
To start with, you can look at your competitor’s social media marketing strategy. See what type of content they’re posting, which channels they’re using, and how they’re engaging with their customers. This information will help you come up with ideas for promoting your content on social media.
- Content creation
Social media management is based on content. It’s important you create compelling and relevant messages for social media. Try to create messaging that resonates with your target audience and helps to build their interest in your brand.
You must create the 3 best types of content: engaging, promotional, and educational content. Try to make a balance of these three types of content. Make a mix and match of social media posts like:
- Images
- Infographic
- Blog
- User guide
- Testimonials
- User-generated content
User-generated content is the best type of content that you must include in your strategy to increase engagement. For example, Apple launched a #ShotoniPhone campaign in 2015 and asked users to use the hashtag to post their pictures clicked on the new iPhone. They posted some of the best pictures on Apple’s official social media accounts. This Apple campaign garnered a lot of attention and engagement on social media.
- Social media analytics
Social media analytics can help you understand what’s working and what’s not working. WebMaxy eGrowth helps you analyze all your social media marketing campaigns’ data in one dashboard. You can know which marketing campaigns are driving the highest conversions and revenue.
From WebMaxy Social campaign dashboard, you can see which are your top-performing posts on different channels. This information will help you create similar social media posts in your future social media marketing strategy.
WebMaxy omnichannel support helps you manage and reply to customer queries on distinct social channels like Facebook, Instagram, WhatsApp, & LinkedIn. This way you can improve your social media management and enhance customer experience.
- Community management
Community management is an important part of social media management. You need to focus on creating engaging content that cultivates and nurtures the brand’s online community of followers.
As a social media manager, you need to actively engage community members and build a positive conversation around the brand. It’s not necessary that you just discuss about brand’s products or services, you can discuss other topics as well. For example, if your brand sells chocolates then you can post recipes of dishes one can make from it.
Benefits of social media management
Social media management is all about connecting and engaging with the target audience. Here, we have mentioned the top benefits of social media management.
- Increase online brand visibility
Social media marketing helps increase brand awareness and online visibility. When you post content on social media channels, people tend to notice your brand. Your existing customers might follow you directly but when you post interesting content, even other people start following your brand.
Social media management is a great tool for informing customers of your brand’s existence in the market. You can tell people how your products or services can improve their life. Apart from posting regularly, you should also update your social media channels.
- Provide better social media customer service
These days people prefer to communicate with brands on social media. By creating your brand’s social accounts, you can make it easy for customers to reach you. People can tag, mention, and directly message you on social media channels. No matter how people communicate with your brand it’s important that you reply them.
By replying to customers, you can make them feel that their opinions matter to you. For example, if a customer states that they aren’t satisfied with your product. Then, you should ask them their reason and offer a free coupon as compensation.
- Understand customers better
Social media analytics can provide you with customer insights. You can know what type of content and messaging customers engage with the most. You can learn what customers think and talk about your brand online. This information can also help you know the best features of your product or services which you can use to pitch potential customers.
You can identify the scope of improvement in your products or services. This way you can improve them and increase customer satisfaction in the long run. Understanding your target audience better will also help you improve your social media management. You can create your marketing content accordingly to better resonate with the target audience.
- Social media management platforms
Nowadays, there are many social media management platforms available in the market for managing social accounts. WebMaxy social campaign is a social media management platform that helps you create social media calendar effortlessly. You can create, plan, and schedule social media posts beforehand to avoid last-minute chaos.
WebMaxy social campaign helps save time of marketers which they can invest in other strategic tasks. You can also analyze the performance of your different social media posts. See which posts are getting the highest and lowest engagement from customers. Use this information to create similar social media posts.
Social media management: The Conclusion
Social media marketing is a great way to increase brand awareness and get new customers. Social media management can help you maintain an online presence across different social media platforms. WebMaxy social campaign is a social media management platform that helps you manage all your social accounts from one dashboard. You can schedule posts and minimize the manual work of your team members.
If you want to enhance the overall experience of customers with your brand then you can opt for eGrowth. WebMaxy eGrowth is an AI-driven marketing platform that helps you improve marketing performance. It comes with a wide range of features such as a KPI dashboard, marketing insight, audience segmentation, marketing automation, WhatsApp commerce, social campaign, email marketing, customer loyalty, help desk, and so on.
To learn more about WebMaxy eGrowth and its features, connect with our experts on call or email us at info@webmaxy.co.