Winter is hard enough in most places. The harsh weather, rising costs of heating, and the pressure of the Holidays can be enough to push people over the edge. However, your business doesn’t have to add to the problems. So, here are some tips to help fix customer winter issues.
Offer Discounts on Protective Products
Each season comes with certain requirements. Yet the extremes of weather in the summer and winter put the most pressure on people to protect their home, family and themselves. Whether it’s summer storms or winter snow, there are products that can help reduce the impact of harsh weather. Protective products such as COLORBOND steel roofing provide shelter for vehicles and anything that needs to be left outside. Make it easy for customers by offering discounts.
Sign Post Customers to Partners
Knowing what a customer needs and having it available are two different things. As a polite business owner, offering advice is always the best approach. However, maybe you don’t have what the customer needs. Does that mean you can’t help? A customer might have been everywhere looking for a certain product that is sold out in most places. But you can use your list of contacts to find what they need and point them in the right direction. It could save lives!
Fix Customer Winter Issues with a Smile
When times are tough, and the weather is harsh with the cold, the last thing a customer needs is poor service and a bad attitude. Even if they are a little rude themselves, it probably isn’t personal. Winter is a hard time of the year, and a survey by YouGov in the UK found that 25% of people feel more depressed over Christmas. Staying calm, friendly, and polite is always the best approach to fixing customer winter issues, calming the situation and retaining customers.
Offer Budget-Friendly Alternatives
The pressure of winter can be a lot for some people to bear. Many families spend too much time trying to have the perfect holiday season. As such, not everyone can afford the best of everything. Maybe someone needs some roofing shingles because the winter weather just blew theirs off! These can be expensive. However, any customer will appreciate alternatives that are in their price range. This act of kindness will be remembered, and they are likely to come back.
Make Employees Aware of the Challenges
No one is saying that employees are there to take abuse from customers. In fact, it should be met with some resistance if it gets too bad. Of course, some customers are naturally difficult and enjoy abusing others. However, most will behave badly when feeling pressured. Whether it’s money, hosting or poor service, some customers are belligerent. However, staff can deal with bad customers and diffuse tension when they understand the potential reasons behind it.
Summary
Offering discounts on essential protection items will help fix customer winter issues at your business. A smile and a calm attitude also goes a long way with a challenging customer. And this should also extend to employees who have to interact with people on a daily basis.
