In the Philippines, SEO agencies are making wave in the digital marketing scene since many companies now wants to increase their visibility and rankings in the search engines. Search engine optimization or SEO is just one of the facets of digital marketing industry. However, this industry is rapidly growing and become one of the strongest features of the Philippine digital marketing scene.
Do you have any idea how SEO in the country started? What is the current state of this industry? What are the things that make it in demand? Is there a future in the SEO industry? Read on and get a glimpse of the important milestones and the future of the booming industry of SEO.
The Beginning of SEO in the Philippines
The beginning of the Philippine SEO scene traces its roots to about a decade ago. It was started when some web developers do basic on-page optimization techniques for their clients abroad. Since the demand for outsourced work grows every day, the SEO practices in the country eventually take on a life of its own.
Since then, the demand for education and training regarding the digital marketing especially the SEO increased. Since 2012, many events related to SEO, SEM, and digital market has also been organized to pay attention to this growing digital trend.
The Current State of SEO
The Philippines’ SEO industry is growing exponentially since its birth. With this, many SEO jobs are becoming in demand. In fact, according to statistics, there are about 50,000 Filipinos who are in the SEO and digital marketing industry today. SEO jobs do not only focus on rankings and website traffic. This industry has a wide variety of jobs, such as copywriting, designing and maintaining a website, and social media management, among others. With this, the number of SEO jobs will continue to grow in the coming years.
The SEO practitioners in the country are efficient and equipped with the latest trends of different technology innovations, making them well-versed in the ins and outs of the industry, even on the global scale. In fact, many SEO companies in the country have client’s not only local businesses but foreign clients as well.
The Future Landscape of SEO
Undeniably, the country has gone social and digital. And given the current state of the SEO industry, it is safe to say that this industry will stay and will continue to develop in the coming years.
According to experts in the industry, mobile phone will play a huge part in the bright future of SEO. The businesses and the upcoming start-ups should create an efficient plan in producing great mobile experience for their consumers since many people now tend to do spend more time browsing on their mobile phones and tablets compared to their desktops and laptops.
The SEO industry in the Philippines has certainly come a long way. The quality of digital marketing throughout the country will constantly improve and by this, Philippines will become one of the safest and trusted SEO providers in Asia.
About the author:
Jeric is a freelance writer that features food, lifestyle, travel, DIY subjects, and nature. He is an adventurer, taking on the world and everything it has to offer, may it be the good and the bad. He also has a weird love for reggae and sharks. See: Reggae Shark
