Kaspersky’s study unmasked concerns over increased virtual activities amidst pandemic-related lockdowns
The COVID-19 pandemic may have stopped domestic and international travels but a huge chunk of human lives continued and shifted from the physical to the virtual world. Latest research by Kaspersky showed six-in-10 internet users from Southeast Asia (SEA) are aware of their increased time online than ever before. This, however, failed to make internet security a priority as 38% admitted that the busy life in lockdown pushes it to the bottom of their to-do list.
Titled “More connected than ever before: how we build our digital comfort zones”, the survey conducted among 760 interviewees from SEA last May dug deeper on how users create a safe, internet-connected home during the pandemic-related lockdowns across the region.
“Our fresh study showed that most users in the region are now spending between five to 10 hours online per day, which does not come as a surprise. Southeast Asia has always been a home for countries with young and highly active users of the World Wide Web. The difference during this time is that our online activities are being done inside our houses, from work meetings, shopping, financial transactions, school sessions, social communications, and more. This time shows us how useful a tool technology can be but it should also make us rethink how we secure our home networks against malicious threats online,” comments Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky.
According to the latest Kaspersky report, the five most common activities respondents in SEA have shifted from the physical to the online world are shopping (64%), content streaming and online gaming (58%), socializing with family and friends (56%), conducting financial matters (47%), and attending online tutorials (39%).
Doing these activities, while convenient at a time when movements are limited, however, trigger concerns from internet users in the region. Particularly, a huge majority of the respondents (81%) are concerned about conducting dates online instead of physical meet-ups, proving that single people from SEA still prefer to meet potential partners face-to-face.
Another 69% are worried about conducting financial transactions online and 62% feel uneasy in terms of having virtual work meetings. Networking online is also concerning for six-in-10 respondents as well as socializing with friends and family (54%).
When asked for their worries’ extent, 42% of the respondents admitted to being afraid about someone accessing their financial details through their devices. Some (37%) are worried about their private documents being accessible to third parties, while another 35% are concerned about someone taking control of their devices through their insecure internet connection.
Spyware, a software that’s installed without your informed consent, whether it be a traditional computer, an application in the web browser, or a mobile application residing on a device, triggers worry for three-in-10 online users from SEA while another 30% are looking out against organizations, websites, or someone who could track their locations.
“The concerns which we’ve unmasked in our research proved that there is a growing awareness towards the cruel aftermath of cyberattacks. However, this same study showed us that there are still 37% of internet users in the region who think they are not at risk because someone else is more interesting for cybercriminals. This thinking has to end now more than ever. It is high time to think really carefully about the defenses we are building around our digital lives and to place its security among our topmost priority,” adds Yeo.
To start building better security for your devices and your home, Kaspersky suggests:
- Improve your mindset about cybersecurity. Everyone with data and money can be a target for cybercriminals.
- Use strong passwords across all your accounts and devices, including your home router.
- Start using “Privacy Checker” that helps consider setting your social media profiles to private. It will make it harder for third parties to find highly personal information
- Install endpoint security solutions to keep your devices safe from malware and viruses.
For those who are working from home, we suggest to:
- Take key data protection measures to safeguard corporate data and devices, including switching on password protection, encrypting work devices and ensuring data is backed up
- Ensure devices, software, applications and services are kept updated with the latest patches
- Install proven protection software, such as Kaspersky Endpoint Security Cloud, on all endpoints, including mobile devices. It also helps ensure that only approved online services are used for work purposes, reducing the risks of shadow IT.
Employees from enterprises using Kaspersky solutions can also utilize the global cybersecurity company’s Employee Purchase Program to further guard their devices. To find out more, please visit:
- https://www.tech-titan.com/project/kasperskyemp/employee (Malaysia)
- https://www.thaikaspersky.com/EDP/ (Thailand)
- https://kaspersky.nts.com.vn/uudai-doanhnghiep (Vietnam)
For the Philippines, Enterprise Employee Discount Program is available through its local distributor iSecure Networks.
Interested may get in touch with Shiela Borja, marketing communications officer at iSecure Networks at 09269593725 or through their Facebook page at iSecureNetworksInc.
Notes to the Editors
The Kaspersky “More connected than ever before: how we build our digital comfort zones” report is a study into how we perceive our digital comfort zones, and how the pandemic has impacted these views.
The study was conducted by research agency Sapio in Argentina, Australia, Brazil, Chile, Colombia, DACH, France, Italy, Mexico, Peru, Philippines, Saudi Arabia, Singapore, Spain, Thailand, Turkey, the UAE, the UK and the US, and survey responses were gathered in May 2020. A total of 10,081 respondents were surveyed across the stated countries.
About Kaspersky
Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 250,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.
