Taguig City, 28 November 2024 – Prudence Foundation’s award-winning financial literacy programme, Cha-Ching, has reached a remarkable milestone of empowering over two million children worldwide, including one million Filipino students—with essential money management skills. Celebrating this achievement comes as the Philippines observes National Children’s Month, underscoring the important role of financial education in preparing the youth for a secure financial future.
Cha-Ching is a financial education programme designed for children aged seven to twelve. It was created by Prudence Foundation, the community investment arm in Asia and Africa of Prudential plc, Pru Life UK’s parent company.
Since its launch in 2011, Cha-Ching has empowered children across 16 countries. It introduces kids to key financial concepts of Earn, Save, Spend, and Donate, through engaging animated videos, interactive games, and activities. The programme also features Cha-Ching Money Adventures, an interactive online game that enhances students’ financial literacy through play.
In the Philippines, Cha-Ching has taught basic money management skills to one million learners through Prudence Foundation and Pru Life UK’s partnership with Junior Achievement Asia Pacific and Junior Achievement of the Philippines and in collaboration with the Department of Education. This milestone highlights the programme’s growing impact in the country and its commitment to fostering financial literacy among Filipino youth.
“Teaching children about money from a young age sets them on the path to making informed, confident financial decisions,” said Nicole Ngeow, Executive Director, Prudence Foundation. “This milestone is a testament to our commitment to empowering young learners and helping build a financially resilient future for communities around the world.”
Students from De La Salle Zobel with Cha-Ching’s money-smart band member, Zul, in a recent learning session!
The programme’s success has been recognised globally, with prestigious awards such as the Silver Asia-Pacific Stevie Award in 2021 and 2024, and the Money Awareness and Inclusion Awards in 2022.
Check out Prudence Foundation video series showcasing Cha-Ching’s global impact, its journey with beneficiaries and hopes for continued success.
“The Cha-Ching programme is part of our goal of building an inclusive, resilient, and sustainable financial future for many Filipino families. By teaching children how to manage money wisely, we are investing in the future of our communities.” Atty. Paul Mandal, Pru Life UK’s SVP and Chief Legal, Government Relations and Sustainability Officer added.
Prudence Foundation and Pru Life UK invites parents, educators, and communities to explore Cha-Ching’s free resources at www.cha-ching.com to empower more children with the financial skills they need.
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About Prudence Foundation
Prudence Foundation is the community investment arm of Prudential plc across Asia and Africa. We aim to create a better future for our communities by making them safer and more resilient to life’s risks. The Foundation runs regional programmes as well as local programmes in partnership with NGOs, governments, and the private sector in order to maximise the impact of its efforts. Prudence Foundation leverages Prudential’s long-term mindset and geographical scale to make communities safer, more secure and more resilient. The Foundation is a Hong Kong registered charitable entity.
For more information, please visit www.prudencefoundation.com.
About Pru Life UK
Established in 1996, Pru Life UK is the pioneer of investment-linked life insurance products in the Philippines and is one of the first life insurance companies approved to distribute US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 170 branches and general agency offices in the Philippines, with the largest life insurance agency force with close to 40,000 licensed agents.
The company ranks #1 for New Business Annual Premium Equivalent and Total Premium Income from Variable Life Insurance Products according to the Insurance Commission’s Life Insurance Sector Quarterly Statistics for Q3 2024. Pru Life UK is headquartered in Uptown Bonifacio, Taguig City.
Pru Life UK and Prudential are not affiliated with Prudential Financial, Inc. (a company whose principal place of business is in the United States of America), Prudential Assurance Company (a subsidiary of M&G plc, a company incorporated in the United Kingdom), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.
For more information: www.prulifeuk.com.ph