Sitel Philippines showed full support of the 2019 Metro Manila Pride March with over 300 Sitel associates from Manila, Baguio, and Tarlac coming together to join thousands marching for equal rights. “This was a very important initiative for Sitel as we place a strong emphasis on being an inclusive and safe company for all,” said Jorelle Robles, Sitel’s Culture and Corporate Communications Senior Manager. “We have several LGBTQ employees and rallying behind them represents what we, as a company, believe – that we are one with the LGBTQ community, resisting together, and supporting their advocacy against discrimination and oppression.”
Inclusion and Diversity has always been a pillar of how Sitel does business. From racial and ethnic minorities to women in management to LGBTQ to PwDs, the company strives to equally recognize underrepresented groups in the workforce. “Sitel participating in the Pride March really meant a lot to me,” shared Bryan Kiguchi, Sitel Learning Specialist. “I feel that I am not alone in this fight and that my second home and family are here to back me up.”
This year marks the first time Sitel has joined the Pride March as a company. The global BPO has partnered with the Philippine Financial Industry Pride (PFIP), an organization that brings together companies committed to creating workplaces free from discrimination. “Our collaboration with PFIP gave us a lot of ideas and resources as well as a good framework to fashion our own employee resource group within Sitel – the Pride Barkada,” said Leo Castillo, Leadership Development Manager Sitel Baguio and Pride Barkada Head. “Our participation in the annual Metro Manila Pride March is a fantastic beginning for our group and we look forward to sustaining the momentum with other exciting activities in the second half of the year.”
ABOUT SITEL GROUP
Sitel Group’s 75,000 people across the globe connect many of the world’s best-known brands with their customers – 3.5 million times every day. As a global customer experience (CX) management leader, we apply our 30+ years of industry-leading experience and the entrepreneurial spirit of our group’s founders to deliver omnichannel experiences through voice, chat, social media and more to customers of our 400+ clients across all verticals – from Fortune 500 companies to local startups.
Our group’s breadth of capabilities – powered by our ecosystem of experts including Learning Tribes, Innso, Sitel, Sitel Insights and TSC – go beyond business process outsourcing (BPO) to support every stage of the customer journey. We are redefining the contact center and improving business results by pairing innovative solutions – such as self-care and automation – with the human touch, emotion and empathy of our people.
As a CX platform, we are powered by experts to deliver tailored CX solutions to fit our clients’ needs through our consultative, customer-centric approach adding value at every touchpoint – regardless of location, channel or time of day.
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