Do you want to learn search engine optimization (SEO) but don’t know where to start?
Search remains the number one traffic to content sites, beating social media by more than 300%. In fact, you don’t need to know all the factors and the exact algorithms Google uses to rank your website. You only need to cover all the key components of SEO and some updates to make it work.
Long-time SEO practitioner and Truelogic’s Managing Partner Bernard San Juan III highlights the importance of optimizing your website for search engines in the whole digital marketing sales funnel.
“The purpose of website optimization is that you want your users to stay longer on your website, because if they’re staying.. you have more opportunities to convert that audience into a lead and eventually to convert that lead into a customer,” underscores Bernard during the most anticipated SEO Masterclass Session of Truelogic.
“It helps you get people from awareness experiences with you, to discovery experiences with you, to preferential experiences with you. To get permission to market and sell to them, which is what happens when you acquire a lead, you get somebody’s permission to sell, to market, to them all the way to driving a conversion to your site,” he adds.
San Juan also shares that content is the most powerful ranking factor in SEO. “Content is the single most powerful ranking factor operating under the assumption Google can scan your website, and operating under the assumption Google can remember your website, the primary indicator of whether you are creating a quality experience, or of whether you are fulfilling a search motivation,” he says.
Search is always a highly motivated activity so a good way to look at it is to know that no website is perfect. It is all about creating and managing websites with as few imperfections as possible.
“Don’t obsess with SEO. Don’t obsess over perfection. Don’t stop because you can’t hit all the metrics that we talked about. There is no perfectly optimized website. There is only a progressively optimized website,” he says.
In partnership with BusinessMirror, Truelogic DX Masterclass is a beginner’s course to those who want to learn the fundamentals of SEO and its practical application in today’s digital world.
In case you missed our Truelogic DX SEO 101 Masterclass, you can watch the replay on our YouTube channel. And don’t forget to tune in for the podcast version in our Spotify, Google, and Apple accounts.
For more information, follow Truelogic on Facebook, LinkedIn and visit https://www.truelogic.com.ph
About our Speaker
Bernard San Juan III
A web professional with over 20 years of experience, Bernard San Juan III is the Managing Partner of Truelogic, one of the leading SEO companies in the Philippines.
With a strong background in sales, training, marketing, HR, and operations, he has a career spanning performance of over 11,000 marketing campaigns and has overseen 1,000 websites.
A passionate digital advocate, he helps businesses achieve their full potential through online channels. Berns also conducts SEO training to companies in the Philippines and he also serves as an instructor for the IMMAP’s Webinar Series, The Digital Marketing Institute, and the Certified Digital Marketing Program.