Tired of using the same old branding strategies that yield little to no results? It’s probably time to revamp your branding strategy in 2023 with Amazon posts. As the world’s largest online retailer, Amazon has revolutionized the way businesses sell their products and services. With Amazon posts, you can take your brand to the next level and reach a wider audience than ever before.
But what exactly are Amazon posts? In simple words, it’s a social-media-like feature that allows businesses to showcase their products, services, and promotions on Amazon. By creating engaging visual content, you can capture the attention of potential customers and drive traffic to your Amazon store.
What Are Amazon Posts?
Posts are one of the newly introduced Amazon advertising solutions that allow shoppers to browse through brand-specific feeds to discover new products and track all the latest updates from different brands.
It’s a program through which brands can display their products and images in a shoppable catalog. Customers can scroll through the pictures and click them to view the product pages and make a purchase.
Additionally, posts are categorized by tags, enabling customers to browse similar content in related categories.
How Amazon Posts Can Help Your Business?
Social media content is becoming increasingly effective in influencing consumers’ purchasing decisions, with 71% of US shoppers indicating that they bought something they first discovered on social media (Facebook, YouTube, and Instagram). This is a good number emphasizing the role and impact of online content. Amazon posts aim at leveraging this aspect to drive sales to your business. Here’s more on how they can help your online business grow:
Help Market Your Product to a Wider Audience
Amazon is the go-to shopping platform in the United States, with over 300 million active customers. By using Amazon posts, you can connect and convert these visitors into buyers to boost sales. And unlike ads on Facebook and Instagram, you wouldn’t have to pay to reach more buyers. That’s a wider reach for free – a no-brainer for any eCommerce brand.
Minimize Buyer Friction
The real value of Amazon posts lies in reducing buyer friction (any roadblocks or objections that prevent a potential customer from making a purchase) and simplifying the customer journey. How? Unlike other marketing channels, Amazon posts eliminate the need to direct shoppers to another website or platform to buy your product. By reducing friction, you can increase conversions and grow your business.
Provide a Competitive Edge
If you’re worried about competition, Amazon posts can help you stand out from the crowd. By analyzing your competitors’ advertising channels and understanding their approach toward content production, you can gain valuable insights and tailor your marketing strategy accordingly. Meanwhile, you can continue measuring the performance of their posts through metrics (product & ‘Follow’ clicks, engagement, and impressions) tracking.
How Can You Create Amazon Posts for Your Brand?
Before you head toward creating Amazon posts, make sure you meet the following requirements:
- You are a seller or vendor based in the US.
- Your brand is enrolled in the Amazon Brand Registry Program.
- You have a published Amazon storefront.
Now to get started,
- First, head over to posts.amazon.com.
- Create your profile by uploading your brand logo and verifying your brand name.
- Next, click on the ‘Create posts’ button. Hereafter, the posts builder tool will guide you to create and review your posts.
- Upload images for the posts. Here, try using high-quality lifestyle images that adhere to Amazon’s image requirements.
- Include a caption with a maximum word limit of 2200 characters.
- Enter your ASIN to review your posts for errors, and make the final submission.
Remember, you can create as many posts as you want – there’s no limit. So, make sure to leverage this opportunity to improve your brand visibility on Amazon.
Tips to Create Posts That Drive Sales
In this cutthroat world of business, it’s not enough to just post content; you need to make it work for you. Below are a few tips to turn your Amazon posts into a sales-driving force:
Post As Often As You Can
Posting frequently will help grab shoppers’ attention and spark their interest in your brand. Tell the story of your brand and showcase your products in the best light to keep them engaged.
Create a Captivating Headline
When creating your posts, remember to use an engaging headline. While you are allowed up to 2200 characters, Amazon only shows the first two lines at a glance. Therefore, make sure that your headline is captivating enough to draw readers into the rest of your caption.
Use Compelling Visuals
With so many product options online, it’s easy for shoppers to lose interest in a fraction of time. Using clear and quality images and graphics will help your posts stand out, encouraging customers to click through and learn more about your products.
Leverage User-generated Content
Incorporating user-generated content can serve as social proof and enhance your brand’s credibility. For this, encourage your customers to share images and their experiences with your product to build trust with potential buyers. Hereafter, frame your content around this information, showcasing the positive aspects of your products and how customers are benefitting from them.
Where Will Your Amazon Posts Appear?
Once you create the posts, Amazon’s algorithm determines when and where to display them to the shoppers based on relevance. Your posts can be viewed on any of the following:
- Brand Feeds: When a shopper clicks on your brand logo in a post, they will be directed to your brand feeds, where all your posts are displayed.
- Product Listings: If your posts are relevant to a customer’s product search, they will appear at the bottom of your Amazon product listing page.
- Posts/Category Feed: Once a customer clicks on a post, they will be directed to a page where they can view the posts in full. Other related posts will also be displayed below it. Clicking on a category linked to a post will redirect them to posts relevant to that category.
How Well Are Your Posts Performing?
With Amazon’s advanced analytics capabilities, you can easily measure the success of your posts by tracking metrics such as product clicks, impressions, follow clicks, and engagement. Here’s a step-by-step guide on how to access these metrics:
- Go to the Amazon posts dashboard.
- Click on the ‘My Posts’ section.
- Choose your preferred post and filter the date to track its performance within a specific time period.
- Scroll down to find and select the ‘Click to View Products & Interaction’ button.
- You’ll then be directed to a page with detailed metrics on your posts’ performance.
Remember, it’s important to be patient and allow each post enough time to gather impressions before making any conclusions about its success. Avoid changing your content strategy too frequently if/when you don’t see immediate results.
Takeaway
Amazon posts is a powerful tool for eCommerce brands to boost their visibility and drive sales on the world’s largest online marketplace. Creating visually appealing and engaging posts can help capture the attention of potential customers and encourage them to purchase your products. However, try not to overwhelm your shoppers with multiple postings everyday. Rather you can consider repurposing your social media content for Amazon posts to reach a wider audience.
But don’t stop there. Make sure to monitor your posts regularly and analyze their performance to continually refine your strategy and optimize your results.
Author Bio:
Jessica Campbelll is an eCommerce Consultant and a Professional Content Strategist at Data4Amazon, a leading organization providing end-to-end Amazon consulting and marketplace management services. So far, she has written several articles on Amazon listing optimization, Amazon SEO & marketing, Amazon store setup, Amazon product data entry, and more. Overall she holds 12+ years of copywriting experience and has helped thousands of businesses and Amazon sellers build their presence in the marketplace, reach new customers, and register better sales & conversions through the power of a well-built copy.
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