One of the most important aspects of market strategy is market positioning. Market positioning refers to how a certain brand is distinguished from all other competing brands in terms of brand consciousness and its position in the consumers’ minds. Market positioning also involves defining the target market, which is the...
Web development will be an integral part of your modern small business strategy. You should have a fully up-to-date website in place for your business even before you open your doors to the public. The first thing you will need to do is choose a web development service. Here are...
Last year’s outbreak of COVID-19 was very rough for manufacturing industries. Frequent lockdowns, forced layoffs, and other unpopular measures brought some facilities to a complete halt. Of course, these ripples were felt across the entire business landscape, making the whole economic outlook very uncertain. Of course, this is not the...
From providing accurate business reports to tracking inventory, learn how a cafe POS system can help flourish your business. Introduction: Setting up and running a cafe down the street on your own can be a daunting task. Apart from managing the branding and looking after endless paperwork, you still have...
Working outside comes with its own set of risks. If you operate a business that requires employees to work outside, you need to consider their health and safety. This guide will provide nine top tips for protecting your employees who work outside. Risk assessment The first step to tick off...
The suitable software of the dance studio could make a change in the way your dance studio is arranged. There is no doubt that many of the proprietors of dance studios are independent. Plus, they are also somewhat doubtful of the capabilities of others to help them. This is the...
Have you ever received a shipment from a vendor you ordered from and been dissatisfied right away? Have you ever had a problem with a company’s packaging? Customers are increasingly equating a product’s quality with the package it comes in. A low-cost package suggests a low-cost and inferior product. The...
High-quality printing and material is used to make rigid box packaging, and this is the main reason why all the big brands are using these boxes for the product packaging. These boxes are made using sustainable cardboard and Kraft boxes to enhance their durability. Rigid boxes are very unique and...
Right now, lots of businesses are struggling. The COVID-19 pandemic has impacted not just small businesses but big, global names, too – showing that no one is invincible. Even those that make millions of profit every year have felt the ramifications of this pandemic. Couple this with the fact that...
You may have surely heard various theories on why Instagram is helpful for business. Yet, how might you know without a doubt that it very well may be helpful for your business, easily and possibly burning through your time? Instagram is unquestionably perhaps the main social channel around, and many...
As the ongoing pandemic continues to propel digital e-commerce and financial transactions, online payments are fast gaining acceptance and trust from Filipinos. This is a key trend observed by the newly rebranded Bayad, the country’s biggest and widest multi-channel payment platform. Crucial in this partnership is the continued growth of...
Think ‘education’, and most people immediately jump to thoughts of teachers and classrooms, but, in truth, the learning sector has multiple other interesting career options to offer. As you might imagine, educational establishments don’t just run themselves, and there is a considerable team of back-up roles that are essential for...
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