Technology has reshaped marketing by personalizing and immersing campaigns for consumers, and integrating and targeting marketing ecosystems for marketers. And it’s not only the brand-to-person interface that’s changed; apart from offering value to procurement, new marketing technology has entered firms’ infrastructure and systems. Close to 10 years ago, 47% of...
If you are a healthcare professional, you will resonate with my experience. My friend is a doctor. She is a leading gynecologist in a tier-1 city in India. She called me one fine day, “My clinic is now available on google play store. I have launched an on-demand healthcare mobile app. Can...
Can you imagine life before it was possible to have groceries and toiletries delivered within a day in neatly packed shopping backs, or ride-sharing apps? You probably wouldn’t want to go back to the days before such services became available, and most people would say the same thing too. Innovative...
The amount of information we share online is on the rise, and this is particularly true when it comes to online dating – especially as looking for love requires us to open up about our personal lives to form connections. The scale of this information sharing has led some users...
No matter the reason for the celebration, food is always a big concern at any event in Singapore. Planning the food courses is a humongous task in itself. Making decisions regarding the menu, amount of food, ingredients, serving style, and so on are to be made, which can be very...
When you first enter the business world, you are likely to be confronted with a slew of challenges that will leave you perplexed. When you plan to start your new business, there’s always a whirlwind of emotions and overwhelming process; all in the hopes of executing the business process smoothly....
It is true that false or untrue information spreads faster than true information. There are some myths about certain factors in society. It also happens in the case of the installation of asbestos. Unaware people correlate and take the facts to the next level of misunderstanding and it becomes a...
Every business must be able to attract new customers and keep existing customers. It is crucial to develop new strategies different from the existing ones to keep every possible customer or partner in touch. Since some techniques are too complex or time-consuming, B2B businesses rely on outsourced SEO agencies more and These...
Undoubtedly, video marketing has become a trend these days. Whether you are operating a large organisation or a small enterprise, using videos is one of the most compelling strategies that can help you with business success. Videos help organisations promote their brands and are also instrumental in converting visitors into...
When it comes to buying jewelry the next time comes to mind is to buy gold, but do you know that it is even beneficial to purchase silver jewelry as it is the third most expensive metal used in jewelry making? But, in present times, when it comes to jewelry...
The thought of starting your own supplement company is very exciting. While this is an amazing venture to undertake, it doesn’t take away from the fact that it initially contains a lot of work. The reason for this is simple—you’re working to pride yourself on a high-quality product that doesn’t...
These small food businesses share their biggest advice for surviving and thriving in thepandemic For the past two years, Filipinos have seen the rise of home based food businesses. From sweet pastries to hearty dishes, comfort food to artisanal beverages, numerous Filipinoshave ventured into the world of entrepreneurship. But what...
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