The term “media marketing mix” is simply a framework for companies, historically focused primarily on price, product, location, and publicity. The marketing mix is the “constellation of marketing tools the company uses to achieve its marketing goals in the target audience”. Media marketing is just one of the many marketing...
One of the most important aspects of market strategy is market positioning. Market positioning refers to how a certain brand is distinguished from all other competing brands in terms of brand consciousness and its position in the consumers’ minds. Market positioning also involves defining the target market, which is the...
A marketplace system is any structured system allowing multiple market participants to efficiently provide and receive: helping sellers and buyers interact and establish deals on the exchange platform. This process also allows traders to create order flow, determine order execution, and make adjustments as the market flux and volatility change....
Kaspersky reminds enterprises that company’s trash may be a cybercriminal’s goldmine For cybercriminals, data is still king. So, when targeting a company for an attack, cybercriminals would also turn to the crudest approach— that is, diving into corporate trash for any valuable data. According to Kaspersky, the top three carelessly...
If you can’t beat ’em, use them! Japan has found a way to defeat hackers, taunting them with bounties. Japanese tech firms continue to struggle with the rising threat of cyberattacks. Fortunately, they already found an excellent solution. Japanese companies are now attracting hackers worldwide with money to find any...
The PCB manufacturing process requires a complex procedure to ensure that it delivers the desired performance. Soldering is one of the most important processes in PCB fabrication and manufacturing. It helps to attach different electronic components to the PCB, thus forming the required electrical connection. Soldering helps to populate the...
Truck accidents cause considerable injuries and fatalities to victims. When such happens, liability may boil down to single or multiple defendants. To employees, such liability may fall on the driver himself or the employer. If you have suffered injuries after a truck accident as an employee, your employer may be...
Remote-work or back to the office? Why not choose both? These days, more and more companies are considering a working arrangement that allows their employees to work remotely for half a week or less and spend the rest of the time working in the office. If you want to apply...
With a goal in mind, an ALS student from Marinduque works his way to finishing school and supporting his family at the same time. He may have paused for a while but ensured that a ‘well kneaded’ future lies ahead for his family, especially for his siblings. At a very...
Buying a house will prove to be one of the biggest decisions you’ll ever make. Since it is one of the most expensive, it is pertinent to make sure that everything is perfect. You’re going to be living in the residence for many years to come. Therefore, you cannot decide...
The real estate industry is filled with opportunities and possibilities for those looking to build a career and make a serious amount of money. The thing is that in the real estate industry, having so many opportunities can create a dilemma. As DeSantis Property Management Company says, making the right...
Kaspersky has achieved “Champion” status, for the second consecutive year, in the 2021 Cybersecurity Leadership Matrix by Canalys, a renowned global technology market analyst firm with a distinct channel focus. The global cybersecurity company attained the coveted ranking with an increase of 12.7% in the overall partner rating. Kaspersky was...
Recent Comments