DIY Home Improvement Market in Europe to Grow by USD 48.33 Billion (2024-2028), Driven by Rising DIY Project Interest, with AI Redefining Market Landscape – Technavio

NEW YORK, Dec. 2, 2024 /PRNewswire/ — Report with market evolution powered by AI – The DIY home improvement market in europe  size is estimated to grow by USD 48.33 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  4.23%  during the forecast period. Rising interest in DIY home improvement projects is driving market growth, with a trend towards technological advances in DIY home improvement projects tools. However, increasing threat from difm market  poses a challenge. Key market players include Ace Hardware Corp., BAUHAUS AG, BAUVISTA GmbH and Co. KG, EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG, Groupe Adeo, hagebau connect GmbH and Co.KG, HELLWEG Die Profi Baumarkte GmbH and Co. KG, HORNBACH Holding AG and Co. KGaA, Intergamma BV, Kesko Corp., Kingfisher Plc, Lowes Co. Inc., Maxeda DIY Group, Mr. Bricolage Group, OBI GmbH and Co. Germany KG, REWE Group, Travis Perkins Plc, and Wesfarmers Ltd..

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Key Market Trends Fueling Growth

The European DIY home improvement market is undergoing significant technological advancements, with key players such as ADEO, Kingfisher, and Travis Perkins leading the way. These companies have enhanced their product differentiation factors, including innovation and extensive product assortments, to stay competitive. For example, Kingfisher’s upgraded mobile in-store technology enables mobile checkout and provides a service tool for locating products, checking inventory, and explaining mobile features. Consumers can also compare prices and check online ratings. Kingfisher’s mobile application offers an enhanced in-store map and access to live chat. Additionally, their catalog uses AR to provide virtual previews of DIY products, allowing users to get precise measurements. The integration of AR is anticipated to boost the European DIY home improvement retailing market during the forecast period. Competitors, including HORNBACH Baumarkt and BAUHAUS, are also driving market growth through continuous innovation, offering multifunctional products, and increasing consumer visibility through multiple brands. 

The DIY home improvement market in Europe is experiencing with the DIY movement gaining popularity among homeowners. Both professional and DIYers are making home purchases online from e-commerce stores, contributing to the growth of the sector. The zero-waste lifestyle trend is influencing DIY manufacturers to produce sustainable building materials, lighting, and electrical work materials. Product safety and sustainability are key concerns, leading to the reduction of hazardous chemicals and environmental pollution. Offline sub-segments like in-store displays in big-box retailers continue to thrive, while online sales grow. DIYers, particularly millennial homeowners, are seeking efficient solutions for building maintenance, plumbing, and appliance repairs. Tools and hardware, painting, wallpaper, and supplies, outdoor products, and even DIY un-paper towels, reusable snack bags, and DIY disinfectant wipes are in demand. Building relationships with DIYers is crucial for retailers like Toolstation, Painting and wallpaper, and Plumbing and equipment. Employed women are also joining the DIY scene, expanding the customer base. 

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Market Challenges

• The European DIY home improvement retailing market is experiencing notable growth, yet faces challenges from the increasing popularity of Do-It-For-Me (DIFM) services. In mature markets, consumers are increasingly hiring tradespeople for projects, leading to a decline in DIY sales. Key drivers of the DIFM market include an aging population in Western Europe, a younger generation preferring professional help, and rising employment levels and labor wages. DIY retailers are adapting by catering to trade consumers through business-to-business (B2B) offerings, such as Kingfisher’s TradePoints in DIY stores. This shift may pose a threat to the DIY home improvement retailing market in Europe during the forecast period.
• The DIY home improvement market in Europe is thriving, with key categories including building materials, lighting, electrical work materials, tools and hardware, painting, wallpaper and supplies, outdoor, and more. Offline and online channels cater to DIYers, with big-box retailers like Toolstation leading the way. Building strong shop relationships is crucial for success. Millennial homeowners prioritize sustainable lifestyle choices, driving demand for DIY assets like reusable snack bags, DIY un-paper towels, and DIY disinfectant wipes. Homeowners also seek solutions for building maintenance, plumbing, and appliance repairs. Instruments and residential customers in the kitchen segment are also significant opportunities. Interior design decision-making plays a role, with painting and wallpaper sub-segments popular for DIY projects. Employed women are a growing demographic, making DIY projects more accessible and convenient.

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Segment Overview 

This diy home improvement market in Europe report extensively covers market segmentation by

1. Distribution Channel
• 1.1 Offline
• 1.2 Online
2. Product 
• 2.1 Lumber and landscape management
• 2.2 Decor and indoor garden
• 2.3 Kitchen
• 2.4 Painting and wallpaper
• 2.5 Tools and hardware and others
3. Geography 
• 3.1 Europe

1.1 Offline-  Brick-and-mortar DIY retail outlets are a significant distribution channel in Europe’s do-it-yourself home improvement market. These physical stores offer a vast assortment of building supplies, tools, paint, flooring, gardening equipment, and more for home renovation projects. Customers appreciate the convenience of in-person product comparison and browsing, as well as the availability of knowledgeable staff to offer guidance. Brands like Bauhaus (Germany), Leroy Merlin (France), and B&Q (UK) lead the market, boasting expansive stores that cater to a wide range of needs. Brick-and-mortar retailers also provide value-added services, such as material sizing, paint mixing, and tool rentals, which can be appealing to customers seeking convenience. Despite the growth of online retail, the tactile nature of home improvement products, the importance of personalized advice, and the instant gratification of taking purchases home immediately continue to make brick-and-mortar stores the primary offline distribution route for DIY home improvement products in Europe.

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Research Analysis

The DIY home improvement market in Europe is thriving, with more homeowners opting for DIY projects to save costs and personalize their living spaces. The DIY movement has gained significant traction, particularly among residential customers, with online stores and e-commerce platforms making it easier than ever to purchase tools, hardware, and supplies from the comfort of one’s home. However, the rise of DIY projects also brings concerns about plastic waste and environmental pollution from discarded packaging and hazardous chemicals used in painting and home maintenance. To address this, some homeowners are embracing a zero-waste lifestyle, opting for reusable containers and eco-friendly alternatives. Building maintenance tasks such as plumbing and appliance repairs can also be tackled with the right tools and resources. DIY projects in the kitchen, painting and wallpaper, and interior design decision-making offer endless possibilities for creativity and self-expression. Employed women are also joining the DIY trend, making it a truly inclusive movement. Tools and hardware stores like Toolstation cater to the diverse needs of this growing market, providing a wide range of instruments and resources for both professional and DIY projects.

Market Research Overview

The DIY home improvement market in Europe is experiencing in popularity, driven by the DIY movement and the increasing trend towards professional home purchases. Online stores and e-commerce platforms are playing a significant role in this growth, offering convenience and accessibility to DIYers. However, sustainability is also a key consideration for many consumers, with a growing interest in zero-waste lifestyles and reducing plastic waste. DIY manufacturers are responding by producing eco-friendly building materials, lighting, electrical work materials, tools and hardware, and even DIY alternatives to single-use plastic items like un-paper towels and reusable snack bags. Product safety and efficiency are also important factors, with a focus on minimizing the use of hazardous chemicals and reducing environmental pollution. The market includes sub-segments for offline and online sales, with big-box retailers and specialized DIY stores catering to both DIYers and professional contractors. Homeowners, millennial homeowners in particular, are increasingly seeking sustainable lifestyle solutions for building maintenance, plumbing, appliances, and even interior design decision-making. DIY assets like in-store displays and shop relationships continue to be important for brick-and-mortar retailers, while online platforms offer a wider range of options and the ability to compare prices and reviews. Tools and hardware, painting, wallpaper and supplies, outdoor products, and kitchen appliances are popular categories for both DIYers and homeowners.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Distribution Channel

• Offline
• Online

• Lumber And Landscape Management
• Decor And Indoor Garden
• Kitchen
• Painting And Wallpaper
• Tools And Hardware And Others

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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SOURCE Technavio