eSports, short for electronic sports, is a form of competitive gaming where players or teams compete in video games at a professional level. These competitions are typically organized into leagues, tournaments, and events, attracting both online and offline audiences. The eSports industry generates revenue through various channels, including sponsorships, advertising, media rights, ticket sales, and merchandise. It also provides opportunities to target specific demographics, engage audiences interactively, and achieve significant brand exposure through sponsorships. eSports encompasses a wide range of genres, including real-time strategy (RTS), first-person shooters (FPS), multiplayer online battle arenas (MOBA), and sports simulation games.
The growth of this market is driven by the rising interest in eSports tournaments and events and the ease of entry for new players. However, the low awareness of eSports restrains this growth.
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Moreover, sponsorships and partnership opportunities for eSports organizations and initiatives aimed at professionalizing eSports are expected to offer growth opportunities for market stakeholders. However, the limited professional prospects for eSports teams in emerging markets pose a significant challenge to the market’s growth.
Furthermore, the rising interest in mobile gaming and the increase in content streaming among eSports professionals are significant trends within this market.
Key Players:
Some of the key players operating in the eSports market are TaKeTV GmbH (Germany), Activision Blizzard, Inc. (U.S.), Nintendo of America Inc. (U.S.), Sony Interactive Entertainment Inc. (U.S.), Take-Two Interactive Software, Inc. (U.S.), Gfinity PLC (U.K), Tencent Holdings Limited (China), Electronic Arts Inc. (U.S.), ESL Gaming GmbH (Germany), NODWIN Gaming Pvt Ltd. (India), Garena Online Private Limited (Singapore), Kafu Games (Saudi Arabia), HUYA Inc. (China), Gameloft SE (France), and Red Bull GmbH (Germany).
The global eSports market is segmented by revenue model (sponsorships, advertisements, merchandise & ticket Sales, media & broadcasting rights, game publisher fees, and digital money), streaming (live streaming and on-demand streaming), genre (real-time strategy, multiplayer online battle arena, first-person shooter, role-playing, and other genres), and platform (PCs, mobile platforms and consoles). The report also provides a comprehensive analysis of the eSports market in North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
eSports Industry Overview: Latest Developments from Key Industry Players (Get Free Sample Pages of this Report)
- In April 2023, the Singapore subsidiary of NODWIN Gaming Pvt Ltd. (India) acquired a 51% stake in Branded, a full-service live media company. This acquisition allows NODWIN Gaming to gain access to all of Branded’s existing event intellectual properties (IPs) and to onboard a skilled international team focused on enhancing international sponsorship revenue for all of NODWIN Gaming’s IPs in India and globally.
- In January 2022, ESL Gaming GmbH and FACEIT (U.K.) merged to form the ESL FACEIT Group. This new entity seeks to create a comprehensive platform for competitive gaming, offering unparalleled opportunities for players, fans, teams, publishers, developers, and partners.
- In July 2022, Sony Corporation (Japan) acquired Repeat Technologies, Inc. (U.S.) as part of its ongoing expansion into eSports focused on PlayStation. This acquisition is designed to broaden its eSports offerings and enhance gamer engagement with competitive play.
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Key Findings in the eSports Market Study:
Based on revenue model, the media & broadcasting segment is slated to register the highest CAGR during the forecast period. The adoption of 4K and high-definition streaming technologies significantly enhances the visual quality of eSports broadcasts, providing viewers with a more immersive and engaging experience. Additionally, platforms such as Twitch, YouTube Gaming, and Facebook Gaming are continually evolving by incorporating features like interactive overlays, real-time analytics, and improved chat functions to enhance viewer engagement and retention. These factors are expected to drive the growth of this segment.
Based on streaming type, the on-demand streaming segment is slated to register the highest CAGR during the forecast period. The growth of this segment is driven by the rising demand for digital entertainment, a growing interest among amateur players to learn from professional gamers, and the flexibility of on-demand streaming, which allows users to watch pre-recorded content at their convenience.
Based on genre, the real-time strategy segment is slated to register the highest CAGR during the forecast period. The growth of this segment is driven by the increasing trend of streaming RTS games, the release of new mobile real-time strategy games, and the growing integration of immersive experiences within RTS gameplay.
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Based on platform, the mobile platforms segment is slated to register the highest CAGR during the forecast period. The growth of this segment is driven by the widespread internet penetration in tier 2 & 3 cities, the rising popularity of mobile games, and the increasing focus of game publishers on developing mobile games that feature competitive eSports elements.
Based on geography, North America is slated to register the highest CAGR of 23.0% during the forecast period. The growth of this market is driven by the increasing number of esports competitions & events, the presence of well-established esports organizations, the proliferation of streaming platforms and content creators, and the growing acceptance of esports in mainstream media & entertainment.
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Scope of the Report:
eSports Market Assessment—by Revenue Model
- Sponsorships
- Advertisements
- Merchandise & Ticket Sales
- Media & Broadcasting Rights
- Game Publisher Fees
- Digital Money
eSports Market Assessment—by Streaming
- Live Streaming
- On-demand Streaming
eSports Market Assessment—by Genre
- Real-time Strategy
- Multiplayer Online Battle Arena
- First Person Shooter
- Role-playing
- Other Genres
eSports Market Assessment—by Platform
- PCs
- Mobile Platforms
- Console
eSports Market Assessment—by Geography
- North America
- S.
- Canada
- Europe
- Germany
- K.
- France
- Italy
- Spain
- Netherlands
- Denmark
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Philippines
- Thailand
- Taiwan
- Singapore
- Vietnam
- Malaysia
- Rest of Asia-Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- Israel
- UAE
- Rest of Middle East & Africa
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eSports Market Research Summary
Particulars | Details |
Number of Pages | 250 |
Format | |
Forecast Period | 2024–2031 |
Base Year | 2023 |
CAGR (Value) | 21.8 % |
Market Size (Value) | USD 9.1 Billion by 2031 |
Segments Covered | By Revenue Model
By Streaming
By Genre
By Platform
|
Countries Covered | Europe (Germany, U.K., France, Italy, Spain, Netherlands, Denmark, Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Philippines, Thailand, Taiwan, Singapore, Vietnam, Malaysia, Rest of Asia-Pacific), North America (U.S., Canada), Latin America (Brazil, Mexico, Rest of Latin America), and the Middle East & Africa (Israel, UAE, Rest of Middle East & Africa) |
Key Companies | TaKeTV GmbH (Germany), Activision Blizzard, Inc. (U.S.), Nintendo of America Inc. (U.S.), Sony Interactive Entertainment Inc. (U.S.), Take-Two Interactive Software, Inc. (U.S.), Gfinity PLC (U.K), Tencent Holdings Limited (China), Electronic Arts Inc. (U.S.), ESL Gaming GmbH (Germany), NODWIN Gaming Pvt Ltd. (India), Garena Online Private Limited (Singapore), Kafu Games (Saudi Arabia), HUYA Inc. (China), Gameloft SE (France), and Red Bull GmbH (Germany) |
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