Throughout February, hip-hop fans will have the exciting opportunity to win a one-of-a-kind Paul Masson ICE-inspired medallion and matching chain valued at $15,000. The stunning set is custom-designed by Wall’s renowned jeweler and business partner, Johnny Dang. Featuring VS and VVS diamonds, the medallion showcases a light blue design that matches the Paul Masson ICE brand colors and is paired with a dazzling white gold chain.tex
Along with the ICE, the winner will enjoy a 3-day, 2-night trip to Dallas, Texas, to attend Wall’s Birthday Bash concert at the iconic Billy Bob’s music venue on Thursday, March 13. Following the show, Wall will personally present the jewelry set to the winner during a private backstage after-party where food will be served, and the Paul Masson drinks will be flowing.
“Every time Paul Masson and I link up, we do things bigger and better,” Wall says. “Paul Masson ICE is inspired by my jewelry and the lyrics about my diamonds, so it only makes sense that a Paul Masson fan is covered in ice by the best in the business. From athletes to musicians and entrepreneurs, we all agree that nothing feels better than wearing a Johnny Dang original around your neck.”
From February 12 – February 28, 2025, consumers 21+ can visit www.PaulMassonIce.com to enter for their chance to get ICE’d out.
The giveaway follows last fall’s launch of Paul Masson ICE, a multisensory brandy featuring bold tangerine and grapefruit flavors and a cooling finish. The bottle’s thermochromic label shifts from light to dark blue when chilled. In another tie to Wall, Paul Masson ICE is 59 proof, referencing the 5900 block of Southlea Street in Houston, Texas, where the southern hitmaker lived when he released his Billboard No. 1 album, The People’s Champ, which turns twenty this year.
“We’re excited to invite fans to celebrate another year with Paul Wall and double up on the ICE,” shares Jess Scheerhorn, Vice President at Sazerac. “Paul Masson Brandy always brings the party! With its affordability and accessibility, we take great pride in being the drink for the people.”
Paul Masson ICE is now widely available in local off-premise retail stores throughout the United States via Sazerac’s distributor networks. It is sold in 50ML, 375ML, and 750ML bottles.
Follow #PaulMassonICE on social media and find Paul Masson Brandy on Facebook and Instagram for more information and future news.
Try the Covered in Ice cocktail
- 2 oz. Paul Masson ICE brandy
- 2 oz. Lemonade
- ½ oz. triple sec
- 1 lemon wedge (squeezed)
- Lemon Lime soda
Combine Paul Masson ICE, lemonade, triple sec, and lemon juice in a shaker filled with ice. Shake and pour over fresh ice. Top with lemon-lime soda.
About Paul Masson Brandy
Paul Masson Grande Amber Brandy is crafted with over 100 years of knowledge to provide versatility and a superior taste experience. From the oak-aging process to the care in selecting only the finest grapes, Grande Amber upholds the illustrious heritage of Paul Masson. For more information, visit www.PaulMasson.com.
About Paul Wall
Rapper, DJ, and Entrepreneur Paul Wall is one of Texas’s most successful independent musicians. Wall’s 2005 release of his major album “The People’s Champ” debuted on Billboard Magazine’s Top 200 in the #1 spot and quickly reached platinum status. In 2007, Paul Wall received a Grammy Nomination for Best Rap Performance as a Duo or Group for his feature on the song GRILLZ with Nelly and Jermaine Dupri. Paul Wall is also an avid entrepreneur. In 1998, Wall partnered with the now world-famous jeweler, Johnny Dang, to sell custom gold grillz. The duo has built up an iconic clientele of celebrities worldwide and sells over 100 grillz daily out of their lavish Houston jewelry store.
Paul Wall was coined “The People’s Champ” for his constant work within underprivileged communities in Texas. After Hurricane Harvey, Wall And his wife Crystal opened the doors of Crystal’s fitness studio to gather supplies and donations for people affected. Each summer, Wall hosts a Back2School backpack drive to help encourage enthusiasm for going back to school.
Sweepstakes Abbreviated Rules
No purchase necessary to enter or win. Purchasing a product will not improve your chances of winning. Must be legal resident of (50) U.S. and D.C., age 21 or older. Registration begins at 12:00a ET 2/10/2025 and ends at 11:59p ET 2/28/2025. To enter, and for complete official rules including eligibility, prize description and ARV, visit www.PaulMassonIce.com. Odds of winning based upon number of eligible entries received. Limit one prize award per person or household. No alcoholic beverage is part of any prize award. Void wherever prohibited or restricted by law. SPONSOR: Sazerac Company, Inc., Louisville, KY. Please Drink Responsibly. Paul Masson, Brandy with Natural Flavors, 29.5% Alc./Vol., Sazerac Company, Louisville KY
SOURCE Sazerac
