Online Lottery Market in China to grow by USD 2.28 Billion (2024-2028); expanded online lottery access boosts growth, Report with AI-powered evolution – Technavio

NEW YORK, Jan. 16, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The online lottery market in china size is estimated to grow by USD 2.28 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  9.45%  during the forecast period. Increased reach of online lotteries is driving market growth, with a trend towards introduction of new types of lotteries. However, online scams and negative impacts  poses a challenge. Key market players include Baidu Inc., China Sports Lottery Operation and Management Co. Ltd., Gaming China, QQLotto, Shenzhen Yixun Sky Network Technology Co. Ltd., SINA Corp., and Zhaoqing Chuangwei Development Co. Ltd..

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Market Driver

The Chinese lottery market experienced significant growth in 2021, with sales reaching USD58.67 billion, a 10.8% increase from the previous year. The sports lottery segment accounted for the majority of these sales, which increased by 22% compared to 2020. AGTech Holdings’ Chinese subsidiary played a key role in this growth by supplying terminals to eight additional provincial sports lotteries. Innovation, safety, and regulatory compliance will continue to drive the market forward, leading to the introduction of new online lottery options and strengthening market expansion during the forecast period. 

The online lottery market in China is experiencing significant growth with various players offering lottery services. Technology plays a crucial role in this sector, with apps and websites providing convenience for customers. The use of secure technology ensures that transactions are safe and reliable. The market is also seeing an increase in the number of lottery types, including mobile lotteries and live draw lotteries. Decentralized lottery platforms are also gaining traction, offering transparency and security. Additionally, the integration of blockchain technology is expected to further enhance the market’s growth. The regulatory landscape is evolving, with stricter regulations being implemented to ensure fairness and transparency. Overall, the online lottery market in China is a dynamic and growing industry, offering exciting opportunities for businesses and consumers alike. 

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 Market Challenges

•         The online lottery market in China faces challenges from scams and inadequate regulations. Users receive fraudulent emails, leading them to pay taxes and fees for non-existent winnings. Fake websites mimic genuine lottery sites, while unregistered sellers peddle counterfeit tickets. Banning these sites is difficult due to URL changes. Addiction to lotteries can result in debt, depression, and crime, negatively impacting social and economic conditions. On average, gambling addicts have twice the debt of non-gamblers. These issues may hinder the growth of China’s online lottery market.

•         The online lottery market in China faces several challenges. Urbanization and the spread of the internet have increased the demand for lottery services. However, despite the growing market, there are regulatory issues. Desk top operations and lack of a unified lottery system make it difficult for companies to operate smoothly. Markets are segmented, with different regions having distinct rules and regulations. Digitalization is a key trend, with companies using technology to improve customer experience and increase sales. However, security concerns and the need for strict regulations pose challenges. Competition is intense, with many players vying for market share. Companies must differentiate themselves through innovative marketing strategies and superior customer service. The market is evolving rapidly, requiring companies to stay agile and adapt to changing regulations.

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Segment Overview 

This online lottery market in China report extensively covers market segmentation by  

1. Device 
• 1.1 Mobile
• 1.2 Desktop
2. Product 
• 2.1 Lotto
• 2.2 Sports
• 2.3 VLT
• 2.4 Scratch card
3. Geography 

1.1 Mobile-  The mobile segment of online lotteries in China is experiencing significant growth due to its ability to effectively target audiences with preferred games. Mobile users are more likely to become customers than desktop users, making smartphones an effective channel for increasing lottery penetration. Personalized campaigns based on user data and the availability of high-speed Internet enable engaging experiences and cross-selling opportunities, driving market growth. The increasing adoption of smartphones and Internet penetration in rural areas will further fuel this segment’s expansion.

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Research Analysis

The Online Lottery Market in China is experiencing significant growth due to the increasing adoption of digital technologies among younger generations. International lotteries are now accessible through online platforms, allowing players to purchase tickets for draw-based games from the comfort of their homes or even remotest areas. The market is segmented into the Mobile segment and Desktop segment, with mobile lottery apps and mobile payment methods gaining popularity. The Lottery industry’s digitalization is transforming traditional retail locations into virtual lottery systems, making the Online lottery sub-segment a lucrative business decision. Internet penetration continues to expand, providing opportunities for Lottery companies to reach a broader audience. The Gaming sector is embracing digital tools to enhance user experience, further fueling the market’s growth. The Online lottery system is revolutionizing the Lotto sub-segment, offering convenience and accessibility to players.

Market Research Overview

The Online Lottery Market in China has experienced significant growth in recent years, driven by the increasing popularity of digital platforms and the convenience they offer. Lotteries in China are regulated by the China Welfare Lottery Center and the China Sports Lottery Center. The market consists of various types of lottery games such as number lotteries, instant win games, and sports lotteries. Technological advancements have led to the integration of mobile payments and live draw broadcasts, making online lottery playing more accessible and engaging for consumers. The market is also witnessing the adoption of advanced technologies like AI and blockchain to enhance security and transparency. Despite regulatory challenges, the market is expected to continue its growth trajectory due to the large population base and growing preference for digital channels.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Device

• Mobile
• Desktop

• Lotto
• Sports
• VLT
• Scratch Card

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio