Private-Label Food & Beverage Market in US to Grow by USD 52.2 Billion from 2025-2029, Driven by Rising Private Label Brand Value, Report on AI Impact on Market Trends – Technavio

NEW YORK, Feb. 11, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The private-label food and beverage market in US and it is set to grow by USD 52.2 billion from 2025 to 2029. However, the growth momentum will progressing at a CAGR of almost 7.1% during the forecast period, according to Technavio. The private-label food and beverage market in US is fragmented, and the vendors are seeking strong partnerships with automotive, industrial, and commercial companies to compete in the market.  Albertsons Companies Inc., Amazon.com Inc., Berner Food and Beverage, Costco Wholesale Corp., Dollar General Corp., Giant Eagle Inc., HEB LP, Hy Vee Inc., Koninklijke Ahold Delhaize NV, LiDestri Food and Drink, Lidl US LLC, SouthEastern Grocers LLC, Target Corp., The Kroger Co., Trader Joes, TreeHouse Foods Inc., United Natural Foods Inc., and Walmart Inc. Are some of the major market participants -. To know about the vendor offerings – Request a sample report

Private-Label Food And Beverage Market in US 2025-2029: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The private-label food and beverage market in us report covers the following areas:

The private-label food and beverage market in US is fragmented, and the degree of fragmentation will accelerate. The increasing dollar value share of private label brands will offer immense growth opportunities. However, the Low penetration of private label food and beverage vendors will hamper the market growth

Private-Label Food And Beverage Market in US 2025-2029: Drivers & Challenges

The Private-Label Food and Beverage market in the US is experiencing significant growth, driven by factors such as local production for fresher offerings, affordability, and relocalizing supply chains with autonomous food factories and on-demand production. Eco-conscious consumers prioritize eco-friendly choices, reducing CO2 emissions, and supporting supply chain control. Centralized food production and branded products cater to various shopping behaviors and income brackets, leading to trade down and retailer relationships. Health and wellbeing, product quality, and consumer expectations drive demand for online storefronts, cloud-based ERP, and big data analytics. Millennials’ eco-conscious shopping, sustainable packaging, and food waste reduction further fuel market popularity. Inflation and supply chain disruptions challenge retailers to offer sustainable choices and efficient product ranges, including hyper-local production and circular economies.

The Private-Label Food and Beverage market in the US faces several challenges. Local production is important for relocalizing supply chains and reducing CO2 emissions, but affordability remains a concern. Autonomous food factories and on-demand production offer supply chain efficiency, but retailers must navigate brand awareness and consumer perceptions. Centralized food production and branded products cater to income brackets, but trade-down trends and retailer relationships require careful consideration. Eco-friendly choices, health and wellbeing, and sustainable packaging are key consumer expectations. Inflation and supply chain disruptions impact profitability, while high inflation and supply chain issues require agility. Popularity of sustainable choices, millennials, and eco-conscious shopping influence product ranges. Hyper-local production, circular economies, and food waste reduction are essential for future success. Cloud-based ERP, big data analytics, and online storefronts offer solutions for retailers to meet these challenges and adapt to evolving consumer behavior.

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Segment Overview 

This private-label food and beverage market in US report extensively covers market segmentation by  

• Product

• Private-label Food
• Private-label Beverage

• Offline
• Online

• Retail Consumers
• Foodservice And Hospitality

• North America

1.1 Private-label food- The Private-label Food and Beverage market in the US encompasses a range of products including whole foods, processed foods, frozen foods, chilled foods, sweets and snacks, bakery products, ready-to-eat meals, ice creams, dried processed foods, confectioneries, snack bars, and other specialty foods such as gluten-free, non-GMO, and organic offerings. Vendors are focusing on premiumization, extending product lines under specialty categories. For instance, ALDI’s Specially Selected offers premium dairy, frozen foods, pantries, and snacks and sweets. Kroger’s Simple Truth and Private Selection provide USDA-certified Angus Beef and organic dairy-free products. With increasing consumer preference for organic food, demand for private label organic food is likely to rise. Wegmans Food You Feel Good About and 365 Everyday Value offer gluten-free and organic food products. These private label premium and specialty foods are cost-effective compared to national brands, making them an attractive choice for budget-conscious consumers. The widespread presence of private label vendors across the US enhances convenience for consumers, leading to accelerated growth in the market during the forecast period.

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Private-Label Food And Beverage Market in US 2025-2029: Key Highlights

• CAGR of the market during the forecast period 2025-2029
• Detailed information on factors that will assist private-label food and beverage market in US growth during the next five years
• Estimation of the private-label food and beverage market in US size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the private-label food and beverage market in US across US
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of private-label food and beverage market in US vendors

About US
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio