Programmatic Advertising Platform Market Size to Reach $116.96 Billion by 2034, Witnessing a CAGR of 26.8%| Polaris Market Research

New York,USA, Dec. 02, 2024 (GLOBE NEWSWIRE) — Market Overview:

The market size of programmatic advertising platform market was valued at USD 10.87 billion in 2024. The market is expected to rise from USD 13.77 billion in 2025 to USD 116.96 billion by 2034, displaying a CAGR of 26.8% from 2025 to 2034.

Market Introduction:

What is Programmatic Advertising Platform Market?

The process of using marketing technology to automate media buying and digital ad creation is known as programmatic advertising. Programmatic advertising platforms purchase, sell, and manage digital advertising through automation and software. To guarantee appropriate ad placements and effective budget utilization, they process data in real time. This minimizes errors, expedites campaign deployment, and lessens the need for human intervention, freeing up advertisers to concentrate on strategy and creative elements.

Publishers are adopting programmatic native advertising primarily because, in comparison to other ad formats and platforms, this ad space may be less impacted by ad blockers.  Additionally, it gives marketers more time to use programmatic techniques to optimize and improve ads in order to achieve campaign success.

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Market Report Scope and Attributes

Major Players in Programmatic Advertising Platform Market:

Important market developments include new product launches, contractual agreements, mergers and acquisitions, increased investments, and cooperation with other organizations. Market participants are also engaging in a range of strategic activities to broaden their global presence.  A few of the major players involved in the market are:

• Adobe Inc.
• Amazon.com, Inc.
• Criteo
• Flutter Media Private Limited
• Google LLC
• Magnite Inc.
• MediaMath Inc.
• NextRoll, Inc.
• PubMatic
• Rocket Fuel Inc.
• ROKU, INC
• Netflix
• The Trade Desk, Inc.
• Xandr (Microsoft Advertising)
• Yahoo Inc.

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Market Growth Driver and Opportunities:

• SMEs’ Growing Adoption: Programmatic advertising is becoming more and more popular among small and medium-sized businesses (SMEs) because of its targeted approach, affordability, and scalability. Programmatic platforms decentralize sophisticated advertising strategies for smaller businesses by empowering them to carry out targeted advertising campaigns without the need for large marketing teams or significant budgets. The market as a whole grows stronger and more dynamic as SMEs use programmatic advertising to meet a wider range of consumer preferences and business needs.
• Growth of Social Media Platforms: Because of their large user bases and sophisticated targeting features, social media platforms have become a vital digital advertising channel. This is improved by programmatic advertising, which makes use of real-time bidding to allow advertisers to place highly targeted advertisements on these platforms.
  As a result, the market’s need for programmatic advertising platforms has increased due to the rise in social media users.

Regional Overview:

North America accounted for a pretty large portion of the market for programmatic advertising platforms in 2024. The digital ecosystem in North America, especially the US, is very advanced, with high internet penetration and cutting-edge infrastructure.

Throughout the forecast period, the Asia Pacific programmatic advertising platform market is anticipated to expand at the fastest rate. Consumer spending on digital services and goods is on the rise due to the expanding middle class in nations like China, India, and Southeast Asia.

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Programmatic Advertising Platform Market Segmentation:

By Deployment Model Outlook (Revenue, USD Billion; 2020–2034)

• Cloud-based
• On-premises

By Pricing Model Outlook (Revenue, USD Billion; 2020–2034)

• CPM (Cost Per Mile)
• CPC (Cost Per Click)
• CPV (Cost Per View)
• Others

By Platform Type Outlook (Revenue, USD Billion; 2020–2034)

• Demand-Side Platform (DSP)
• Supply-Side Platform (SSP)
• Ad Exchange

By Ad Format Outlook (Revenue, USD Billion; 2020–2034)

• Display Advertising
• Video Advertising
• Mobile Advertising
• Native Advertising

By End Use Outlook (Revenue, USD Billion; 2020–2034)

• Advertisers & Publishers
• Media Buyers
• Data Management Platform (DMP)
• Others

By Regional Outlook (Revenue, USD Billion; 2020–2034)

• North America
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Netherlands
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  •  Japan
  •  India
  •  Malaysia
  •  South Korea
  • Indonesia
  • Australia
  • Vietnam
  •  Rest of Asia Pacific
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Israel
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Mexico
  • Brazil
  • Argentina
  • Rest of Latin America

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