NEW YORK, Feb. 7, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global sports apparel market size is estimated to grow by USD 106.5 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 8.1% during the forecast period. Availability of innovative sports apparel leading to product premiumization is driving market growth, with a trend towards technological advancements in sports apparel. However, volatility in prices of raw materials for sports apparel poses a challenge. Key market players include Adidas AG, ASICS Corp., Columbia Sportswear Co., Decathlon SA, Fila Holdings Corp., Group Rossignol USA Inc., Hanesbrands Inc., K Swiss Inc., Levi Strauss and Co., Li Ning Co. Ltd., Lululemon Athletica Inc., Mizuno Corp., New Balance Athletics Inc., Nike Inc., PUMA SE, Ralph Lauren Corp., Russell Brands LLC, Umbro, Under Armour Inc., VF Corp., and Yonex Co. Ltd..
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Sports Apparel Market Scope | |
Report Coverage | Details |
Base year | 2024 |
Historic period | 2019 – 2023 |
Forecast period | 2025-2029 |
Growth momentum & CAGR | Accelerate at a CAGR of 8.1% |
Market growth 2025-2029 | USD 106.5 billion |
Market structure | Fragmented |
YoY growth 2022-2023 (%) | 7.6 |
Regional analysis | North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution | North America at 42% |
Key countries | US, China, Germany, UK, India, Japan, South Korea, France, Brazil, and Italy |
Key companies profiled | Adidas AG, ASICS Corp., Columbia Sportswear Co., Decathlon SA, Fila Holdings Corp., Group Rossignol USA Inc., Hanesbrands Inc., K Swiss Inc., Levi Strauss and Co., Li Ning Co. Ltd., Lululemon Athletica Inc., Mizuno Corp., New Balance Athletics Inc., Nike Inc., PUMA SE, Ralph Lauren Corp., Russell Brands LLC, Umbro, Under Armour Inc., VF Corp., and Yonex Co. Ltd. |
Market Driver
The Sports Apparel market is thriving, driven by the trend towards physical activities, hiking, running, yoga, and other outdoor recreational activities. Both men, women, and children are embracing health consciousness, leading to increased demand for brands like Alice and Olive, Lululemon, Nike, Forward, Reebok, and more. Comfort, breathability, and moisture-wicking materials are key features sought after by consumers. Brands are focusing on performance, ergonomic designs, and self-expression through team colors and logos. Established players like Nike, Adidas, Puma, and Yonex compete with emerging brands offering unique products. E-commerce and virtual fitness platforms are driving sales, with Alibaba being a major player. The market includes athletic footwear, pants, jackets, gloves, and accessories. Market segments include sports apparel, athletic footwear, and accessories. Brands are collaborating with influencers and athletes, such as Myles Garrett and Raheem Sterling, to boost sales. Consumer preferences for sustainability, eco-friendly, and ethically produced products are growing. The market snapshot includes increasing awareness of regular physical activities, functionality, and performance-enhancing features, as well as counterfeit products and brand imitations. Overall, the sports apparel market caters to fitness enthusiasts, athletes, and those living an active lifestyle.
Manufacturers in the sports apparel industry are dedicated to enhancing product technology and features to meet customer demands. Quality assessment is crucial for consumers, who evaluate items based on wicking ability, comfort, grip, stickiness, and sustainability. Global competition has fueled innovation, resulting in advanced sports apparel designed to optimize user experience. Consumers seek affordable, top-tier products to boost performance during fitness activities, such as running. Advanced raw material technology significantly impacts the effectiveness of sports and fitness gear.
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Market Challenges
- The sports apparel market encompasses various physical activities including hiking, running, yoga, and more. This market caters to men, women, and children, with brands like Alice and Olive, Lululemon, Nike, Forward, Reebok, and many others, providing comfortable, breathable, and moisture-wicking garments for outdoor recreational activities. Health consciousness and the active lifestyle trend fuel consumer demand for performance-enhancing features such as body temperature regulation, stretchability, and ergonomic designs. Established players like Nike, Adidas, Puma, and emerging brands offer a wide range of tops, trousers, shorts, jerseys, t-shirts, leggings, shoes, socks, hats, and accessories for athletes and fitness enthusiasts. Brands collaborate with sports celebrities like Myles Garrett and Raheem Sterling for endorsements, while influencer marketing and sustainability initiatives drive consumer preferences. Raw materials like cotton, synthetic fibers such as nylon and rayon, and polyester are commonly used in sports apparel production. E-commerce platforms and virtual fitness platforms expand market reach, with Alibaba being a significant player. Consumer preferences for moisture-wicking fabrics, compression technology, temperature regulation, and antimicrobial properties continue to shape the market. The sports apparel market includes athletic footwear, pants, jackets, gloves, and accessories. Market segments include offline stores, online platforms, and sporting goods stores. The athletic footwear segment and sports apparel segment dominate the market, with the accessories segment also growing. Counterfeit products and brand imitations pose challenges. The market snapshot shows increasing awareness of regular physical activities, functionality, and performance-enhancing features. Sustainability, eco-friendly products, and ethically produced products are gaining importance. Brands offer unique products and collaborate with other brands to cater to diverse consumer needs. Cycling and other outdoor activities are also driving market growth.
- The sports apparel market is currently experiencing challenges for key players such as Adidas, Nike, and PUMA. Profit margins are fluctuating due to rising raw material costs, specifically for polyester, nylon, and spandex. Additionally, an influx of local players is increasing competition, leading to price wars. This forces vendors to lower prices, negatively impacting their profitability. Despite low establishment costs, the entry of new competitors puts pressure on market leaders to maintain competitive pricing. As a result, the rising cost of raw materials significantly affects the profitability of vendors in the sports apparel industry.
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Segment Overview
This sports apparel market report extensively covers market segmentation by
- End-user
- Men
- Women
- Children
- Offline
- Online
- North America
- APAC
- Europe
- South America
- Middle East And Africa
1.1 Men- The men’s segment in the global sports apparel market is experiencing significant growth due to increased male participation in sports and the recovery from the economic recession. Factors such as marketing initiatives like social media advertising and the availability of a wider variety of sports apparel for men are driving this growth. Notably, the men’s segment is expanding at a faster rate than the women’s segment. The trend of athleisure, where men wear sports apparel for non-sports activities, is also contributing to the demand. Brands are introducing fashionable and functional sports apparel for men, such as adidas Z.N.E. Line, which offers moisture-absorbing technology and a laid-back design. Additionally, the rise of online sales and discounts, the increasing demand for tennis and football apparel, and the crossover between fashion and sports are further boosting the men’s segment of the global sports apparel market during the forecast period.
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Research Analysis
The Sports Apparel Market caters to the needs of Physical activities enthusiasts, including Hikers, Runners, Yogis, and more. This market serves both Men, Women, and Children, offering a wide range of Garments such as Jerseys, T-shirts, Leggings, and Shoes, as well as Socks, Hats, and other accessories. The market thrives on the growing Health consciousness and the desire for superior Performance among Athletes and Fitness enthusiasts. Outdoor recreational activities continue to fuel market growth, with an increasing focus on the Athletic footwear segment, especially Kids. Offline stores and Online platforms are key distribution channels, with the latter gaining significant traction. The market snapshot reveals a diverse product landscape, catering to Professional sports and Domestic sports alike.
Market Research Overview
The Sports Apparel Market encompasses a wide range of clothing and accessories designed for physical activities, including hiking, running, yoga, and other outdoor recreational pursuits. This market caters to men, women, and children, with a growing emphasis on health consciousness and an active lifestyle. Brands like Alice and Olive, Lululemon, Nike, Forward, Reebok, Puma, Adidas, Yonex, and others offer comfortable, breathable, and moisture-wicking garments made from raw materials such as cotton, synthetic fibers like nylon, rayon, and polyester. The market includes tops & t-shirts, trousers and tights, shorts, jerseys, leggings, shoes, socks, hats, and other accessories. Performance, self-expression, team colors, and logos are key considerations for athletes and fitness enthusiasts alike. Brands collaborate with influencers and celebrities like Myles Garrett and Raheem Sterling to expand their reach. The market is segmented into athletic footwear, sports apparel, and accessories, with e-commerce and virtual fitness platforms driving growth. Consumer preferences for moisture-wicking fabrics, compression technology, temperature regulation, and antimicrobial properties continue to shape the market. Emerging brands and eco-friendly, ethically produced products are also gaining popularity. Estimations suggest the market will continue to grow, driven by increasing awareness of the benefits of regular physical activities and the overall sporting experience.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- End-user
- Men
- Women
- Children
- Offline
- Online
- North America
- APAC
- Europe
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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Website: www.technavio.com/
SOURCE Technavio
