Everyday Looks Inspired by the Cheer and Dance Lifestyle
MEMPHIS, Tenn., Jan. 13, 2025 /PRNewswire/ — For over 50 years, Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – has been synonymous with cheerleading and dance excellence. Now, Varsity Spirit is proud to unveil an expansive new activewear and lifestyle collection, VARSITY, that blends performance, comfort, and style for current and former cheerleaders and dancers who embrace their inner champion both on and off the field.
“VARSITY was created for the forever athlete—those who strive to be at the top of their game in everything they do,” said Karey Masso, Vice President of Lifestyle Product Development at Varsity Spirit. “It’s all about spirit, motivation, and the relentless drive to be your best, just like the incredible cheer and dance athletes who inspire us every day. From ideation to product development, we worked with current and former athletes to create a line that captures the essence of the VARSITY mindset, to support them in reaching their goals.”
Inspired by the spirit and determination of cheer and dance athletes, the VARSITY collection features a variety of designs that combine performance, comfort, and style, using premium, breathable fabrics that wick sweat, offer four-way stretch for full mobility, and stay durable through intense workouts and countless washes. Features like seamless stitching, compression zones, the softest fabrics, and secure pockets make this collection a top choice for any activity.
“Varsity Spirit has always been dedicated to inspiring confidence and the pursuit of excellence in athletes. This new line extends that inspiration into everyday life, offering premium activewear that’s as versatile and dynamic as our community,” said Bill Seely, President of Varsity Spirit. “VARSITY is more than clothing—it’s a celebration of the relentless drive and athleticism of cheerleaders and dancers, both past and present.”
VARSITY is proud to deliver the same premium quality that cheerleaders and dancers have trusted for decades in their team performance uniforms to this new apparel line. Items in the collection are available in an inclusive size range from XXS to XXL.
Shop the collection starting January 13 at shop.varsity.com and at select Varsity Spirit events.
About Varsity Spirit
Memphis-based Varsity Spirit, the driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, is the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation, as well as educational camps, clinics and competitions, impacting more than a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s employees have been dedicated to celebrating spirit through its brands since 1974. For more information about Varsity Spirit or Varsity Brands, please visit varsity.com or varsitybrands.com.
About Varsity Brands
Varsity Brands is the premier team sports platform, offering a comprehensive range of services and solutions for sports, cheer, dance, band, and yearbook. As a holistic services provider, Varsity Brands supports athletic programs and schools with uniforms and gear, training and education, competitions, and more. The Varsity Brands family, which includes BSN SPORTS and Varsity Spirit, champions youth participation and well-being. Explore how Varsity Brands is empowering student-athletes and building community at varsitybrands.com.
MEDIA CONTACT:
Kelly Greene
Varsity Spirit
[email protected]
SOURCE Varsity Brands, LLC
