There are nearly 200,000 employed real estate agents in the United States. With so much competition, it can be difficult to stand out among your competitors. This is why it’s so important to understand how to generate leads.
Having the right digital marketing strategy in place can help take your performance to the next level. We’ve put together a brief guide of lead generation tips that can help you get started.
Let’s dive in.
Leverage Social Media
Social media is one of the most powerful tools that real estate agents can take advantage of.
It immediately gives them access to thousands of people, many of whom are already interested in what the agent has to say. To clarify, people follow accounts for a reason — they want to see more from them.
Social media is a great place to post short-form/informative content that can grab your audience’s attention. You can then redirect them to a different platform (such as your website).
However, it’s crucial to remain consistent with social media. Algorithms on these websites prioritize accounts that post frequently.
Partner With Other Businesses
Forming a partnership with another business can substantially increase your exposure. However, you should ensure that these companies are relevant to the services you provide. For example, insurance companies and commercial lenders are prime targets for real estate agent partnerships.
This isn’t to say you can’t step outside the box, though. Businesses like landscapers and cleaning companies can also help you acquire more leads in the future.
Don’t Neglect Your Website
More often than not, people will want to research who you are on your website before they get in touch with you. It’s crucial to have a site that is polished and professional. The design should be aesthetic and it should be intuitive to navigate.
You should include a comprehensive section about yourself where people can learn about your professional history, interests, and who you are as a person. Having a professional headshot is also a requirement. The more transparent you seem, the more people will inherently trust you.
It’s essential to develop a killer content strategy. People will most likely make it to your website through search engines after researching a question they have.
If your blog can provide the answer to their concerns, you can substantially increase your web traffic. So, before you started, take some time to research real estate SEO.
Nurture Your Leads
Generating leads is only half the battle. You’ll need to nurture them once they get in touch with you.
One of the best ways to do this is to take advantage of email marketing. After you have their contact information, you can send them offers in the future. Most people don’t want to give up this information for free, though.
You’ll need to provide something of value before they do so. The good news is that this could be something simple and straightforward, such as a newsletter.
Use Client Referrals
Past clients are a great way to get future clients. Include client testimonials on your website so other people can gain insight into what they can expect from you. You can also set up a referral program that allows past clients to benefit from sending new clients your way.
Most commonly, this comes in the form of a small payment for each client with whom you close a deal. As your network grows, so will the number of past clients who bring you new deals.
Check Your Analytics
It’s crucial to check your analytics over time so you can emphasize strategies that work. It will also allow you to reconfigure those that don’t.
Your analytics will also provide insight into information you may not have considered. For example, you might notice one day that a large portion of your monthly traffic comes from a website you’ve never heard of before. Upon investigation, you then discover that this website referenced you as one of the top real estate agents in the local area.
In a situation like this, you could reach out to that website and form a partnership with them.
Get in the habit of looking through your analytics each week. The last thing you want to do is to go weeks or months without tweaking a strategy that wasn’t working.
Attend Networking Events
As you might assume, networking events are an amazing way to expand your clientele. However, this advice comes with a twist — you don’t always have to focus on real estate networking events.
On these occasions, it can be notably difficult to stand out from your competitors. After all, everyone there is trying to do the same thing you are. Non-real estate events can be a great way to get your name out there.
As long as you make a strong first impression, there’s a good chance the people you meet will reach out to you when they need to purchase a property. Just be sure you have plenty of business cards to give out.
Generate Leads the Right Way
In most cases as a real estate agent, you won’t have countless people reaching out to you for your services — at least not yet. You’ll likely need to get in touch with them first. Consider these guidelines on how to generate leads so you can take your performance to new heights.
Our blog has plenty of other useful articles that can help you improve your marketing strategies in the future. Be sure to check them out today!
