Local SEO is meant to help you get more local-based clients throughout your area. Of course, there are some occasions you may experience a failure in setting a local SEO strategy and don’t get the results you expected to see. But why does it happen? Is it because of search engine rules? It cannot be the reason for sure. There are millions of websites doing SEO and most of them get the ideal results. So, you should be checking other parts of the process to find the obstacles stopping you to rank higher on Local SERPs.
Your strategies are outdated
The main reason, if you got a local SEO strategy, is you are using old approaches to rank on local results. Using out-of-date approaches will definitely stop you from where you are. The search engines are updating themselves and their algorithms to have a better performance. When how search engines behave and measure the sites have changed, Search Engine Optimization would change as well. Searching and finding trustworthy sources for reading about local SEO will help you to keep yourself up-to-date.
Your content is not strong!
Content is one of three factors that search engines use to rank sites on the results pages. Ignoring your content can have critical consequences for your website, like not improving in a long-time process. One of the most-liked reasons why your local SEO strategy fails in 2022 is you are using duplicate content on your site. Search engines advise sites all over the world to use unique, deep, and informative content on their sites, why then?
Imagine you have a question and no one around you can help you, what would you do? You will probably search it online to find the answer somewhere out there. But when you read the results, you see they all are a carbon copy of each other. Search engines, to avoid these situations, try to rank original and informative content all above other sites. So, take a look at your blog to check if they are copied.
You are using inappropriate keywords!
One of the most important factors to rank high on local searches is the keywords you have set for each page. Maybe there is something wrong with choosing them. Before we get to the point, let me explain what is the process of choosing keywords like? Initially, you must consider yourself as a customer, think about what would you search for if you wanted to find a carpet cleaning center? After having tens of possible keywords, it’s time to get more specific about them. Keywords are divided into two parts when it comes to analyzing them. Keywords are checked by how many times they are searched on a daily basis and how hard is to get on the first page with each keyword.
These are mostly known as SV(Search Volume) and KD(Keyword Difficulty). The higher SV indicates more people who search for that keyword. The higher SV, the higher traffic you can get. On the other hand, KD must not be too high. If your keyword’s difficulty is high, you’d have second thoughts in choosing them.
Do not forget to mention your region in keywords. One of the reasons you may not rank on local searches can be not using a city/region/district name in your keywords.
Sitemap or SSL certification issues!
As was mentioned before, search engines do their best to give the users the best appropriate results. Having a secure site can let others easily trust you because they know you do not want to steal their information. This will also help search engines understand you are a reliable source for their users. But for having all local SEO issues, you need to satisfy both search engines and the users.
XML sitemap both can be consumed by users and search engine crawlers. Of course, their format would be different, yet they can be practical.
Creating low-quality backlinks
Links can be called the most important part of SEO. As you may know, links are divided into two different parts, internal link building, and external link building. As the names convey, internal link building is the process of linking the pages in your site to each other, but in external link building, you link other pages from different websites to your own site. One of the reasons why your local SEO strategy fails in 2022 is creating low-quality links for your keywords.
Possessing a comprehending internal linking strategy will undoubtedly help you reach your expectations. Remember if you want to link a page of your website to another one, those two must be relevant to each other. Using the right anchor text for linking is really important. Check out the article you want to link to, then use keywords in the title or anywhere in the text to use as anchor text!
On the other hand, when it comes to external link building, you should be careful with the site you are going to use to create links to your blogs. First, check the DA and the spam score! DA or domain authority shows the strength of the URL. Do not forget to check the spam score of the target URL. A good website spam score won’t go above 5!
Your site is too slow!
The speed! It is worth mentioning that Google considers the speed of a website one of the most three important factors for ranking sites on its SERPs. Google always tends to present its best to the users, unsurprisingly, sites that are fast rank higher. If you have been unable to attract traffic to your website as much as you expected, you may need to check the speed of your website.
One of the signs your site is a low-speed one is the bounce rate! The bounce rate shows us how many people have left the website as soon as they just entered the page. People click on your link and want to see your content to solve their problems, but your page takes too long to load. So, they’ll leave your page without actually visiting the page. And this is one of the ways the bounce rate rises.
Conclusion
Local SEO can bring you a lot of local customers and makes everyone know your brand. Just do not forget to be active on social media and Google List My Business. To get local clients, you need to have more local activities. Never ignore local Search Engine Optimisation.
