Regardless of whether you’re a Fortune 500 company or a small independent business, SEO has a great impact on how successful your business is. But you have to know how to implement that SEO first in order to make it work for you.
There are some secrets that the successful business gurus have kept for themselves, so to gain some ground, here are the top 5 tips to help build traffic to your site so that you can gain the attention of more customers.
1. Having Quality Original Content
Copy/pasting content from other successful websites may seem like a good and quick idea, but that’s not going to help you out much. Internet surfers know when they’re reading duplicate content and will be less likely to pay any attention to your website. If you put effort into the content of your site, however, you’re more likely to retain customers who are interested in what you have to say.
You can have a mix of content you write yourself, as well as employing some of the best guest blogging services to keep your content fresh and current on a regular basis.
2. Optimizing The Title and Meta Description Of Your Site
The title of your page and the meta description are the first things your audience is going to see, and could decide to stay or click away based on these alone. A good guide to stick to is:
- page title should be between 30 and 60 characters
- meta description should be under 160 characters
- include your target keyword in the title or description
- state what the page is about and what makes it unique
- ensure that title and description are unique for every page
3. Using Short, Descriptive URLS
If your customers are interested in sharing your content with people that they know, then they’re likely going to share the URLs of your pages. However, long URLs can be a turn-off and are unlikely to be shared. A clean URL also makes it easier for search engines to understand your page and what the content is likely to be related to. Use keywords, make it readable, and be concise so that the URL alone will convey to your customers what the content is about.
4. Remove Content that Takes Too Long To Load
It can be nice to have some media on your site, but if the files are too large or take too long to load, then your customers are likely to click away before they even see what the content is. Give up on unnecessary plugins that don’t help your site in order to improve the overall loading speed of your site.
5. Use A Mix Of Internal And External Links
Only focusing on the content that you create can lead to stagnancy; if you include external links, you’ll demonstrate to your customers that you actually care about your content by sharing links to the other professionals in your field.
In order to succeed, you’re going to need to know SEO and how to make it work for you. Even the experts are still learning how to improve the use of SEO every year, as trends are always changing. If you’re not sure where to start, you may want to consult with a professional to help you figure out where to start.
